by: Shushmul Maheshwari

Rapid growth in Vietnam’s retail sector during the recent past has made the country an attractive destination for multinational retailers. Of the total retail sales, food retail sales comprise 2/3rd of the business. Besides, non foods items are witnessing growth in terms of sales. Consumer electronics is one of the major contributors to the high retail sales in Vietnam. Demand for consumer electronics in Vietnam is rapidly increasing, reflecting rise in income level, consumer spending, and easy access to such products. According to our research report “Vietnam Retail Analysis (2008-2012)”, consumer electronics market in Vietnam is anticipated to touch the mark of US$ 6.8 Billion by 2014.

Despite the economic slowdown, demand for consumer electronics and white goods will continue to surge during the next four years as Vietnamese consumers will become more active in this market and regard items such as, television sets, washing machines, and refrigerators as necessities rather than luxuries. In this regard, our report provides an analysis on consumer electronics sector of Vietnam retail market. Our study also provides a future outlook for various segments of the sectors like, TV sets, mobile handsets, personal computers, and washing machines.

Besides consumer electronics, our report has discussed other segments of Vietnam retail market. The segments that have been discussed are food, clothing, footwear, cosmetics and toiletries, perfumes and fragrances, furniture and household cleaning products. We have also covered sales forecasts for these segments. Our research has also analyzed the Vietnam retail market by province and ownership providing their future scenarios and also by retail formats.

Our research report will help consultants, industry analysts, and vendors to get an in-depth knowledge of the current, past, and future performance of the retail market. Our study also provides an insight on the trends that are emerging in the industry. We have also analyzed the consumer behavior pattern and key challenges that are critical for the success of the Vietnam retail industry. In addition, our report provides information on the competitive landscape of the industry.

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