by: Bob Hamilton
Dollar store marketing is a constant battle for those seeking success with dollar stores. Fortunately as the industry has matured some great marketing and promotion techniques have emerged. For those who seek success with dollar stores many of these marketing techniques have turned out to be extremely helpful. While not every technique works for every business, there are always some great ideas to support their efforts for building dollar store sale levels in their stores. But there are also some less frequently communicated ideas for those who want to stand apart from the crowd. In this article I present one such technique. Read on as I present use one-time purchases to build dollar store sales for your business.
Before we start, lets examine exactly what one-time purchases are all about. As the name implies, these are items you purchase for resale in your store. They are available while they last and there are absolutely no plans for replenishment orders even when the items prove to be very popular. In fact this dollar store marketing idea focuses on locating extremely popular items which have only availability. The goal is to make as many potential shoppers as possible aware they are available in your store. Even more important is to set up the expectation that more new and different items will soon arrive as well.
Success with dollar stores dictates the expectation and anticipation must build with your shoppers. Shoppers will begin to come in just to check and see what new and different items you are currently offering. Dollar store sales will begin to increase as this shopper awareness of these special deals increases. That is the instant you know this dollar store marketing idea is working for you.
The big challenge is locating the great bargains that will sell so quickly. It is an especially challenging task for those who own a dollar store. Yet if your dollar store marketing plan includes this strategy, you must routinely be able to locate these products. Here are some supplier categories to examine as a part of your search:
· Liquidation Companies these suppliers handle all types of liquidations including merchandise that has been water damaged, through fires and more. They also handle new, undamaged merchandise. Carefully examine the offer before you make your purchases.
· Close-outs – these may include overstock merchandise, shelf pulls, and even customer returns. It is important to know exactly the type of product before you buy.
Success with dollar stores requires you to focus on bringing in dollar store merchandise that simply is not being seen on the shelves of your competitors. In many cases you will make a profit from these items. Look for high profit margins and hot sellers. Everyone wins when this is the result of your dollar store marketing plan. Always make it clear you have no plans for the items to come back to your store in the future. This creates the message that shoppers need to take advantage now or lose out forever. The result will be instant dollar store sales of these items.
To your success with dollar stores!
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The author invites you to visit: http://www.openingadollarstore.com |