by: Janice Jenkins

The past decade has seen lots of advancement in terms of technology. It seems that each year, a new gadget is launched designed to make people’s life much easier and interactive. With such fast-paced and ever evolving life we have today, everyone has to adopt, especially the business industry. Today more than ever businesses have to be more versatile in its marketing activities. The market has changed a lot. No longer can you succeed with simple word of mouth marketing. The question now is do you have what it takes to succeed?

If you are just starting your business or trying to revamp your current marketing strategy, then you are in luck. With the economic shift and changes in people’s buying habits, gone are the days when elaborate marketing campaigns such as TV ads and billboards take up most of the market share. Today, the weapon of choice of many small businesses is direct mail marketing because of its versatility and cost effectiveness.

Direct mail marketing includes sales letter, flyer, postcard, and brochures.

Sales letter

This marketing material has been around for ages. Early traders have been sending sales letter to merchants and customers hundreds of years ago and until now this is one of the best way to market a business. A well written sales letter would easily present your case to your prospects. Here are some guidelines to follow in writing a sales letter:

Make a catchy first paragraph. Admit it, no matter how compelling and wonder your letter is, not everyone will read the whole thing. People are busy. They do not have all day to read letter after letter. So make sure to put a killer first paragraph in your letter. Immediately present your benefits in the first two paragraphs so in case readers will not read the entire letter, they already have an idea on what you have to offer.

Keep it short and simple. One page is enough to present everything you have to say to your target customers. Do not beat around the bush. Say what you want right away.

Repeat what you offer, ideally at the beginning and end of your letter.

Flyer

Make sure to present your sales letter with a flyer. In essence, a flyer is a small booklet or brochure that provides additional information regarding your product offerings. This is where you can elaborate on your product specifications with the use of images and graphs.

Postcard

The most basic type of direct mailing, postcards offer simple yet highly effective advantages. Because a huge percentage of direct mails do not get opened, postcard printing offers an effective solution to that. Essentially, postcards do not need an envelope allowing recipients to read everything in a flip of the wrist. This can be an ideal way of attracting impatient readers. Similarly, post cards are cost effective to produce giving you the opportunity to send out several batches of post cards at a regular interval.

Brochures

This marketing technique presents business owners the most in-depth way of presenting their products or services to customers. Brochures are basically used to represent you when you are not physically present to introduce your business to potential customers. Done we, a brochure will act as communication between you and your customers, letting them know what you can do for them.

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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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