by: Janice Jenkins
One of the most creative roles of postcard printing today is their role as marketing mediums. Basically, more and more companies today invest in postcard printing so that they can reach potential customers directly to sell their products. This may sound pretty straightforward, but it does take some effort to turn color postcards into a real salesman. No amount of postcard templates will help you create a real postcard that sells. You have to be deliberate with your layout of sales postcards to make them truly effective.
So let me teach you how to turn your marketing postcards into great salesmen. Just follow the tips below and your postcards should be selling stuff left and right in no time at all.
Show more than just the product.
First up, you should always try to show more than just the product you are selling. Many amateurs in this field think that by showing the product and the product only in their color postcards, they should be able to sell it effectively. However, the truth is, there is more to it than just that.
To really make your custom postcard a salesman, you have to show a little bit more on how the product is used and the lifestyle that it promotes. That is why it is good to have actual models shown using your product in your sales postcards. Your readers should feel how your products work through those people and of course they should see how the product looks like in action. This lets them judge your products in a better situation, helping you sell more.
Show different views if possible.
Another good thing to do to help sell more products with your color postcards is to show different views of the product itself. Using some small image inserts, you can place in images of different views and poses of a product. Just like in traditional shopping where you look at all the views of a thing you are going to buy, having those different views helps postcard shoppers judge a product. With readers getting the full all sided view of the thing you are selling, they should be definitely more primed to buying from you.
Add more details at the back.
It is important of course to also let readers know all the important and specific details of the things you are selling. That is why in your sales postcards, you should always add more details at the back along with the cover content. The back is where you will have more space to print the essential features and details of your product that makes it valuable for people. Be sure to emphasize all the distinct and special qualities of your products. Just make sure you try to write this in the shortest and most concise way as possible.
Give instructions on how to buy.
You might also want to add in some instructions on how to actually buy your product in your color postcards. People sometimes need to be told what to do before they really act on something, even a sales marketing message. So try to add the instructions that people need to do business with you. Tell them where to go, who to call or which websites to visit. With this little addition, you will be able to increase your postcards sales potential tenfold.
Make your postcards presentable.
Just like real salesmen, your postcards should of course look presentable so that they can impress potential customers. So make sure that you use the best materials that you can afford in printing your custom postcards. Use paper materials that are glossy and tough, while the inks should always be full color and water resistant. The better looking your designs are to people, the more welcome the sales pitch is to them.
So that is how you turn your postcards into real salesmen. Try these out in your own postcard printing.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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