Online Wine Purchase to Drive the US Wine Market by Shushmul …

by: Shushmul Maheshwari

According to our latest report entitled “US Wine Market Forecast to 2012”, the US wine industry has performed remarkably well during the past few years with both production and consumption reaching record levels. Increasing disposable income, rising number of female wine drinkers, and the government support are some of the factors that led to such a fast growth in the US wine sector. The market is expected to show good performance in future also with sales reaching the level of 871 Million Gallons by 2013.

As per the report, online wine purchases are the new growth prospect being provided by the industry. Online sales, though, comprises low share of total wine market, the future outlook of this segment is very attractive. In 2008, online wine purchase from core and marginal consumers reached around 20% and 10% respectively (as compared to 11% and 5% in 2005). The share is expected to augment in future also with online sales becoming more common and easy.

The report “US Wine Market Forecast to 2012” provides all the important aspects of the US wine industry covering all key sections and segments. The report analyzes industry in terms of sales, production, consumption, trade etc. with reliable data on provincial areas. Moreover, it describes key growth factors and future industry avenues that provide knowledge regarding market drivers and future course of action respectively. Besides, the report describes different types of wines and their importance in overall market.

The report is an outcome of in-depth research and broad analysis of the US wine market with special emphasis on systematic presentation of text and a pertinent forecast. The forecasting section makes use of effective methods and techniques that enhance credibility of the projection presented. The report also covers description of key market players and provides ‘industry roadblock’ section that illustrates hindrances that pose a threat to the market. Overall, the report is expected to enhance knowledge portfolio of clients and facilitate decision making process.

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