by: Janice Jenkins

One of the most regular customers of business card printing services is the classic salesman or saleswoman. Anyone in sales and marketing will tell you that business card printing is a key component in business networking and sales. In fact, there are specific business card printing features and design habits that one must adopt, to really produce a true sales business card that really works to help in a salesman or saleswoman.

In this article, I will teach you how to create a salesman’s or saleswoman’s business card. If you want to sell something or do a little marketing along with your custom business card, these are the key features you should focus on.

The right sales layout.

First we have the “sales” layout. A traditional business card with a name at the center will not be as exciting and as effective for most marketing purposes. You will need to tweak your layout so that it looks more interesting and inviting for sales. So it is best to explore your options for a sales layout by looking at other kinds of business card configurations and layouts.

One of the best sales layouts for business cards that you should watch out for are double-sided business cards. In this configuration, the business card has printed content, on both sides of the card. This allows from twice the content as normal business cards letting you add more sales content. If you are a beginner at selling or marketing through business cards, this should be a great starting point for a sales layout.

Keep in mind though that there are other interesting layout options such as vertical business cards, folded business cards and even custom shaped business cards. Once you tried out double sided business cards, you might want to try out other options.

The best background color choice.

Now, whatever your choice of layout or configuration might be, the next thing that you should focus on to make a true sales business card is your decision for background color. The background color will not only determine your business card design’s look and feel, but it will also add to the overall impact and distinctness of your business card. To optimize your business cards for marketing, it is best to use a color background that is totally different from your rivals. So if your rivals in marketing use white, blue or even black business cards, you might want to chance yours to something more unique. How about a pink business card or a deep red business card? The more original you are with the color, the more visible your business cards should be. This will give you quite an edge when you are selling things in your custom business cards.

Placing the marketing picture.

The image inside your business cards also plays a vital role in a sales business card. After all, most advertisements rely on images to really “sell” things. So make sure that you place the correct image properly in your business cards. Using professionally made product photographs, you should place your images at the key visible location in your business card.

For double sided business cards, you should of course consider putting the image at the center of one of the sides of the business card. In fact, it is highly recommended that you take up one whole side of the card so that readers can get the whole “picture” and see your product clearly. Otherwise, if your business cards are just single sided, it is good to place the image on the top left or top right of your layout since these are the initial areas where people look. This should maximize your business cards for sales.

The effective sales content.

Lastly, to really create a powerful sales business card, you will need to add in effective sales content. Do not just tell people you are selling your product. Tell them how it benefits their lives and the easy ways they can order it. People need to be taught and directed sometimes for them to really act on a sales message. So you must put those details explicitly in your sales business card. Trust me this works.

So that is how you create a salesman’s business card. These are easy enough if you look at them clearly. So if you are selling something for your business, you might want to optimize your business cards using the tips above.

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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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