by: Shushmul Maheshwari

Online sales in China witnessed significant growth of 93% in 2009 over the previous year. According to our new research report “China Footwear Market Analysis”, the online sales will continue to grow at the same rate in 2010. Availability of high speed internet on mobile phone and secure online transaction are enabling consumer to enjoy viewing product catalogue and to make easy purchase online. The footwear industry has benefitted from growth in the Internet and broadband industries in China.

The report has found that e-commerce provides an opportunity for footwear firms to reduce cost through reduction in distribution cost and lower sales force. Online marketing has enabled the footwear companies to reduce advertising and marketing cost, which raise their profit margin. The rising awareness about e-commerce among users is encouraging the footwear companies to use online channels to boost their sales. Many footwear firms have already started promoting online sales and gained windfall profit in 2009. Moreover, many leading companies provide customized product based on customer’s ideas and preference.

The report evaluates various market trends and analyzes their importance in the development of the Chinese footwear market in the coming years. The report thoroughly studies leather, plastic, rubber and textile shoes in China in terms of market share and production. The report provides vital information about regional hubs, including Guangdong, Wenzhou, Jinjiang and Chengdu along with their production of footwear.

“China Footwear Market Analysis” provides comprehensive research and objective analysis of the Chinese footwear industry. It also provides strength and weakness analysis of key market players like Yue Yuen, Li Ning, New Balance, Nike, Pegasus International and Brown Shoe. Besides, the report gives forecast for footwear production, trade and consumption. It studies existing regulatory and market trend of the footwear industry. The report reflects the true picture of Chinese footwear market which will certainly help clients in making prudent investment decisions.

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