by: Janice Jenkins

Summer is just weeks away and if you plan on getting a big chunk of that summer sales, you should always print brochures with the proper design theme to exploit the season. If you do not know how to do summer brochure printing though, do not worry. I happen to have just the exact important tips that you need to develop great designs and concepts for summer brochure printing. Just read on below and see what you can learn in creating brochures that are fit for summer sales.

The sun and the sky. To create a great color brochure for the summer, it is important to know what the season is all about. In most cultures, summer is about the sun and the sky. It is about blue, yellow and warm colors like orange and sometimes red.

With that in mind, you should try to adopt energetic color schemes like this so that your color brochures can really be in with the summer spirit. People like seeing seasonal color brochures like this because they can partake into that feeling of summer if you design it right. No one wants cold and corporate in promotions when it is summer right? So try to make it a point to use summer colors in all your color brochures for the summer. Believe me, it will be worth it.

Light and easy to get. Also, with the spirit of summer as energetic and dynamic, it pays to print your color brochures in such a way as they are easy to get. You should try printing your color brochures with thinner paper and smaller brochure dimensions. This not only makes the brochure printing cheaper, people will also appreciate the fact that they can carry the color brochures much more easily with its light and small dimensions. With all the heat involved in summer, nobody really likes lugging around thick papers around. So make sure you downsize your brochures to make them light and more mobile.

An energetic image. Of course, it is also important that you use energetic or dynamic images when summer promotions come your way. This means that you should not print “static shots”. The best color brochure images for the summer market season are the ones that convey movement and dynamism.

For example, you can print people in action such as in sports, or you can insert images with implied movement such as windswept materials and blurred moving objects. All these add that feeling of energy, summer and light that can be perfect for the summer market season.

Hopefully these tips can help you a lot with your summer brochure printing. It is good to do this from time to time to improve your competitiveness in this very lucrative season.

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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

The author invites you to visit: http://www.printplace.com