by: Bob Hamilton

For many of those seeking success with dollar stores just the thought of dollar store marketing can send them running. After all marketing must mean money spent – right? And who has the time to invest in locating the right marketing strategies? And then add on the time and money to actually implement those strategies and the required resources just are not available. Fortunately there are many simple dollar store marketing and merchandising ideas that don’t cost an arm and a leg, and they don’t take hours and hours of extra time.

One example of a strategy used by those who seek success with dollar stores is attention-grabbing displays. Read on for more on this important topic. In this article I present attention-grabbing displays are a top dollar store marketing idea. Specifically I will provide some of the benefits you will see from this effort.

· Make extra sales of dollar store merchandise. One of the most effective techniques for quickly growing sales is creating eye-catching displays of product. Then finish your display with interesting, colorful signs. This tactic draws shoppers to your displays. Many will then add to their purchases by picking up an item or two from those displays.

· Establish a long-lasting memory of shopping in your store. Compelling displays will often make those displays one of the things your shoppers remember. They may not remember the display itself, but they will remember the products you were displaying.

· Add more profits to total dollar store merchandise sales. One of the primary considerations before ever building a display is profit margin. Certainly the popularity of the merchandise must also be considered. However it is important to remember your goal is to build sales for your business. Making your decision based on both demand for the product and profitability is a winning plan of action. Higher sales, higher profits, and success for your business.

Consider the time and effort required to create an exciting display to be an investment in the future of your store. Shoppers will remember the best displays and they will tell others about the merchandise. As a result you make more sales today, and over time your traffic increases as well. Of course higher traffic equates to higher sales in the future as well. Those who have achieved success with dollar stores know this is a key piece of the formula for success.

To your success with dollar stores!
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The author invites you to visit: http://www.openingadollarstore.com