by: Jake Olvido

*The succeeding article is about Marketing Self Published Books, Optimized Marketing Promotion, Book Marketing Strategies, and many other useful tips about online book marketing.

Marketing your book as an upstart or self-published author can generate sufficient sales returns if you know how to strategically plan and diversify your campaign to reach a greater number of demographic readers.

To begin with, a book publicity campaign can become effective if it satisfies the following factors: (1) the marketing campaign has a clearly defined business plan as well as a feasible promotion strategy; (2) the marketing campaign has prepared an extensive “what-if’s” marketing decision making process tree to be always prepared and flexible for any contingencies; and (3) the marketing campaign must be practiced and reinforced and reviewed consistently for its effectiveness and success rate.

You can maximize on your campaign more efficiently by employing various marketing tools to improve your chances of connecting with a wider demographic base. These combinable marketing options include owning a customized author’s website; submitting a summary article of your book to free PR sites online; posting a hyperlinked ad of your book in websites with high visitor rates; and hiring the services of an email provider that lets you rent an email list to send articles and advertisements of your works.

For example, having an official website is a good start for your marketing campaign, because a customized site serves as your very own online bookstore, an important foundation base or support system from which other marketing tools and methods can be interrelated and dynamically linked. These Internet resources include online directory listings and online bookstores which have hyperlinks that reconnect or lead back to your official website, and vice versa.

Another usual recourse for authors after writing a new book is to send mails or emails to friends and acquaintances, aside from sending free press release articles to a print media company or an online organization for multiple reader browsing and even a possible critical journalist review, precisely resorted to because of its inexpensive feature as well as its capability to generate the so-called “word-of-mouth” or “viral vibes” of the new book’s interesting contents.

All in all, you can market effectively by combining these marketing options to connect with more readers with more beneficial results. This is called an optimized marketing strategy: simultaneously utilizing several cost-efficient marketing tools and programs available to reach an expanded demographic market, and ultimately leading to increased customer acquisition.

Just consider, from the marketing examples previously discussed, if, say, you combine any three of these—or more! What could that possibly spell for your book publicity efforts?

Your book has a potential to earn big profits especially if you market it well. Your book is unique, and its particular demographic are found everywhere and can be reached by various means—by email, by snail mail, by sending fax messages, by calling through the telephone, by preparing press kits, by posting online ad placements, and by conducting book signings, to mention just a few marketing methods. These methods can be as diverse as they can get; however, if you tend to take this matter for granted or just gloss it over as something unimportant or insignificant to your book promotion efforts, then you are severely limiting your given potential to earn greater profits from your newly released work.

Thus, getting the means and tools necessary to reach this target demographic need not be that expensive, complicated, and time consuming. For one, you can start simply by looking for book marketing services providers. A book marketing services provider specializes in planning for affordable and effective book marketing campaigns, and can conveniently help you with your marketing needs.

There are plenty of bargain offers from book publishing companies and over the Internet that will suit your marketing needs, and are reasonably-priced enough considering your limited resources. You can set your own selection criteria; just go and proceed with your own careful canvassing to see how well the various offers satisfy your specific marketing requirements and expectations.

Even if you are running on a tight budget or have limited means for the book marketing campaign, you can still get value returns for your precious investment by selecting wisely and keeping an open mind about the optimal prospects of your book marketing campaign.

Considering these, here are a few tried-and-tested techniques in optimizing your marketing campaign: Think “out of the box”, meaning you should be proactive, maverick and shrewd on your book publicity efforts, and never “resting on your laurels” for just a few marketing options relied upon initially. Moreover, find book marketing services providers that offer “package deals” or bundled programs, especially those with the greatest amount of features at a cost-efficient price.

In sum, you can reach more prospective readers and hopefully more book sales, if you carefully consider the highlighted features among the different offers, and finally choose which package combination is just right for you, according to your service preferences.

Jake Olvido is a Marketing Officer with BookWhirl.com, a leading provider of book marketing services. He handles all marketing aspects as well as the company’s public relations with the help of a professional marketing staff. You can contact Jake Olvido by calling 1 (877) 207-1679 extension 214 or e-mail him at JOlvido@BookWhirl.com.

The author invites you to visit: http://www.bookwhirl.com/