by: Shushmul Maheshwari

According to our new research report “Indian Gems and Jewellery Market – Future Prospects to 2011”, India represents one of the fastest and potential gems and jewellery market globally. Highly skilled and low cost manpower, along with strong government support in the form of incentives and establishment of SEZs, are the major drivers of the Indian gems and jewellery market. The gold jewellery has been the most promising segment growing at a brisk pace for the past few years and is poised to achieve investors and players preference.

The research has identified that India holds enormous growth opportunities for the future developments. Various factors are driving demand for gold in the country, including rapid expansion of retail networks and increased demand outside the wedding category. Rural households are the major consumers of gold in India. In 2009, majority of the demand for gold came from the rural India. It is anticipated that the rural demand will continue to dominate the overall trend in coming years owing to various factors discussed in the report.

On the diamond jewellery front, India is slowly being perceived as an attractive market by companies. With the overall diamond sales experiencing a steady increase for the last few years, the diamond jewellery market stood at an estimated value of US$ 2.7 Billion in FY 2008-09. On account of various supportive factors including changing consumer preference, and aggressive marketing strategies, the segment will register one of the fastest growth rates in the gems and jewellery industry.

“Indian Gems and Jewellery Market – Future Prospects to 2011” is an outcome of extensive research and thorough analysis of the burgeoning gems and jewellery industry in India, and its components. The report discusses the market structure, current and past market performance and factors critical to the success of the industry. We have also identified all the key players in the Competitor Analysis section of the report. The section talks about the business profile and strategic moves of the leading players operating in the sector.

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