by: Desmond Mantor

How to use Keyword Marketing

Keyword identification is critical to Search Engine optimisation process. The usage of right keywords definitely results in a high position in the search engine results.

Whatever be your product or service, it is important to find the correct keyword to target the niche market. Keyword marketing is all about building a successful web site.

Keyword identification becomes important before you start building content for your web site. A keyword is identified by focusing on the products and services of your company and the target audience you want to focus on.

With the increased prominence of keywords many specialised software companies have come up which offer keyword related services. They function as suggestion tools, either free or on payment basis.

Wordtracker

Wordtracker is one such tool. It helps you identify the correct keyword that can be used for successful internet marketing campaign. It gives you the correct keywords which your potential customers will use to find information on the products that you offer. In addition, Wordtracker also gives you the phrases that are most likely to be used by the customers when they search the web for information.

Ofcourse, they charge a small amount for their services!

Keywords are increasingly becoming important. You can gain in many ways by using the correct keywords in your website.

The “key” is ofcourse proper keyword marketing. Even a good keyword has to be properly marketed i.e, placed at the right place in right numbers.

Enhancing Meta tags, Titles and Body of the Text

Used appropriately keywords can give very good results. You must use them in the right density (number of words) and the right place within your website. For good results use them in the meta tags and title tags. But while using keywords in the body text, you need to be more careful. Over use of keywords can result in your text being called “spam”.

Keyword density of 5 – 20% is considered appropriate. You must ensure that keywords appear in a natural manner, flowing smoothly with the other words/phrases. You can get the help of the SEO experts for understanding the right use of keywords.

PPC Marketing

Keywords play an important role when building a PPC campaign. The keyword or the key phrase becomes important when you buy a PPC advertisement as it is all about bidding for the right keyword. To choose the correct keyword for PPC advertisement you need to have a proper understanding of the market, which will help you find the correct keyword. One of the basic reasons of placing so much importance on keywords is that with them you can get the best results for your investment. If you choose the correct keyword in a PPC campaign your web site visibility can increase manifold.

Desmond Mantor is the Sales and Marketing Director of Have Traffic which offers highly qualified traffic for commercial websites. Have Traffic’s unique system of pre-qualifying visitors has proven, in independent tests, more effective than pay per click traffic. Please visit http://www.havetraffic.com to learn more about double qualified traffic http://www.havetraffic.com