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by: Kevin Wright

One of my past clients asked me how he should handle his clients in a tough market. He gave me a little background information on what he was currently doing and I suggested to him the “6 P’s” of Real Estate Marketing. I strongly suggest applying the 6 P’s to all real estate agents in any economy and in any market. Marketing in a way that is different from your competitors is the main factor in obtaining sales. I can’t tell you how many real estate agents came to me after they lost a sale to another salesperson that does exactly the same marketing as they do. If you keep doing the same marketing techniques over and over again you’re going to get the same results. So what are the 6 P’s of Real Estate Marketing?

1. Positive Attitude- Make sure the sellers know how enthused you are about selling their home. Enthusiasm is contagious and they will be more inclined to accept your recommendations if you exuberate a positive attitude. It is important to remember that almost every person is attracted to people who emanate confidence, optimism, and sincerity. This will play a major part in attracting new business relationships.

2. Promotion- There are various ways to promote listings and increase real estate sales. Most likely you will be marketing to people in your sphere of influence (SOI). Your sphere of influence includes, but is not limited to, current and past clients, organizations, other agents, brokers and network groups, the MLS, etc. Another effective promotional tool is using a Pre-Listing Package, which is discussed later in this article.

3. Perfection- As a real estate professional, you should strive for perfection in all aspects of the home buying and selling process. We all know that nothing is “perfect”, but we should do our very best to make sure that the client receives quality and unparalleled service. This is a goal you should always strive for. Holding yourself to high standards and possessing integrity can make a big difference.

4. Preparation- Provide all your sellers with information on how to prepare their home, common seller mistakes, and the home selling process. By doing so you are being proactive while saving time on the many questions your client will ask in regard to the processes. This aspect of real estate marketing could also fall under communication and feedback.

5. Pricing- Explain to the client where your listing price sits in comparison to other similar properties. You want to give all sellers a comparative market analysis so that they will have the facts as to why you came up with the figure you have. If you are not providing clients with one you need to do so. The Comparative Market Analysis (CMA) compares a property to other similar homes in the neighborhood that are currently on the market or sold in the last six months. This will allow you to determine the best listing price for their home.

6. Pre-Listing Package – A Pre-Listing Package is the most powerful impression you can make on a seller. This is a package of information letting the client know about you and your company. It also explains to them how you are best qualified for all their real estate needs. The Pre-Listing Package is a great tool used to get clients excited about you and your company before the first appointment. You will not only differentiate yourself, but you will obtain more listings, income and referrals. By personalizing your package to meet your seller’s needs, you are exuding professionalism and showing them that you truly care.

Approach all of your real estate endeavors with the 6 P’s of Real Estate Marketing and watch your business grow exponentially. Good luck and much success!!


Kevin Wright is a real estate marketer, business coach and mentor. He has assisted many real estate agents build a profitable business in a short period of time by using a proven system. This revolutionary system can be found at http://prelistpackage.com

The author invites you to visit: http://www.prelistpackage.com

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by: Kevin Wright

One of my past clients asked me how he should handle his clients in a tough market. He gave me a little background information on what he was currently doing and I suggested to him the “6 P’s” of Real Estate Marketing. I strongly suggest applying the 6 P’s to all real estate agents in any economy and in any market. Marketing in a way that is different from your competitors is the main factor in obtaining sales. I can’t tell you how many real estate agents came to me after they lost a sale to another salesperson that does exactly the same marketing as they do. If you keep doing the same marketing techniques over and over again you’re going to get the same results. So what are the 6 P’s of Real Estate Marketing?

1. Positive Attitude- Make sure the sellers know how enthused you are about selling their home. Enthusiasm is contagious and they will be more inclined to accept your recommendations if you exuberate a positive attitude. It is important to remember that almost every person is attracted to people who emanate confidence, optimism, and sincerity. This will play a major part in attracting new business relationships.

2. Promotion- There are various ways to promote listings and increase real estate sales. Most likely you will be marketing to people in your sphere of influence (SOI). Your sphere of influence includes, but is not limited to, current and past clients, organizations, other agents, brokers and network groups, the MLS, etc. Another effective promotional tool is using a Pre-Listing Package, which is discussed later in this article.

3. Perfection- As a real estate professional, you should strive for perfection in all aspects of the home buying and selling process. We all know that nothing is “perfect”, but we should do our very best to make sure that the client receives quality and unparalleled service. This is a goal you should always strive for. Holding yourself to high standards and possessing integrity can make a big difference.

4. Preparation- Provide all your sellers with information on how to prepare their home, common seller mistakes, and the home selling process. By doing so you are being proactive while saving time on the many questions your client will ask in regard to the processes. This aspect of real estate marketing could also fall under communication and feedback.

5. Pricing- Explain to the client where your listing price sits in comparison to other similar properties. You want to give all sellers a comparative market analysis so that they will have the facts as to why you came up with the figure you have. If you are not providing clients with one you need to do so. The Comparative Market Analysis (CMA) compares a property to other similar homes in the neighborhood that are currently on the market or sold in the last six months. This will allow you to determine the best listing price for their home.

6. Pre-Listing Package – A Pre-Listing Package is the most powerful impression you can make on a seller. This is a package of information letting the client know about you and your company. It also explains to them how you are best qualified for all their real estate needs. The Pre-Listing Package is a great tool used to get clients excited about you and your company before the first appointment. You will not only differentiate yourself, but you will obtain more listings, income and referrals. By personalizing your package to meet your seller’s needs, you are exuding professionalism and showing them that you truly care.

Approach all of your real estate endeavors with the 6 P’s of Real Estate Marketing and watch your business grow exponentially. Good luck and much success!!


Kevin Wright is a real estate marketer, business coach and mentor. He has assisted many real estate agents build a profitable business in a short period of time by using a proven system. This revolutionary system can be found at http://prelistpackage.com

The author invites you to visit: http://www.prelistpackage.com

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by: Lynne Saarte

One very important difference between small businesses and Fortune 500 A-listers is the budget – to be more precise, the marketing budget. Unlike their wealthy counterparts, the marketing budget that a small business has is very limited.

This is the reason why many small businesses hesitate to market because they know for a fact that producing marketing collaterals for example such as poster printing and custom posters takes so much of one’s resources, not to mention the creative staff one needs to hire to design excellent pieces. Small businesses cannot really compete when it comes to having the best print collaterals in the industry.

But this does not also mean that small businesses can just accept their lot and make do with what is left them. Small businesses can work around their ‘insufficiency’ and create a well rounded marketing program that combines sales efforts with marketing strategies.

Based on well done research, you can provide your target audience with marketing activities that will not only reduce the money you shell out every time you have your campaign, but also puts value to your efforts when you are able to connect with your clients and prospects. The connection you create with your campaigns is more precious and priceless as you can then use it to zero in on the most effective marketing campaign that your target market will respond to every time.

So although as a small business you have a very limited marketing budget, it does not mean that you cannot compete with the Fortune 500 businesses. On the contrary, you can; as long as you think of more creative ways to go about it.

Here are some ways you can launch your marketing campaign without having to deplete your limited budget:

1. Choose to have market-sharing activities with your vendors and associates. You can also ask other businesses in your industry to participate in co-op marketing campaign so you can share the expenses.

2. Do not stop marketing. Spend time sending your customers and prospects incentives to encourage them to keep on engaging in business with you.

3. Network with the media. Introduce yourself and build a relationship with them. Free publicity is one of the best means to get visible.

4. Position yourself as an expert. Write articles and post information that you know can help your target clients so you can be known as an expert in your field.

5. Practice piggybacking. Be where the events are. Offer to distribute flyers and even put up custom posters to an event in your town or locality. The consumers will definitely see you and it will boost your image as a community-based business.

Finally, when you do spend your precious resources on your marketing campaigns, be sure to have a system to track them down and their results. By doing so, you will be able to know which ones work and which ones need to be replaced with another strategy.

For comments and inquiries about the article visit:
http://www.printplace.com/printing/poster-printing.aspx, http://www.printplace.com/printing/custom-poster-printing.aspx


Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

The author invites you to visit: http://www.printplace.com

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