by: Tina Valiedi

by: Jake Olvido

*The succeeding article is about Marketing Self Published Books, Online Marketing Promotion, Book Marketing Strategies, and many other useful tips about online book marketing.

As a self-published author, you can generate considerable sales returns for your book by resorting to issuing well-written press release campaigns. If your book, regardless of genre, has a newsworthy quality worth posting in various online media organizations, newswire and press-release services websites, then a press release campaign is the right and cost-efficient option to promote your book.

When you finish writing a book, the marketing aspect is similar to a new product offer or launching a new service, with the specific target market still to be informed and identified. Needless to say, publicity plays a crucial role in book marketing, considering that it is the deliberate attempt to manage the public’s perception of your book’s subject.

Just think of the numerous benefits of a well-planned press release campaign:

A press release campaign can create a new marketing source for the book campaign. As a new author, you always think of connecting to your ideal demographic market, and a press release campaign can help you in opening and connecting with new book readers and fans online. Believe this: Potential readers and buyers of your book can be found easily over the Internet, with just the right, catchy titling and interesting wording of your press release draft copy.

A press release campaign can create an additional marketing source for the book campaign. Sounds redundant? Think again. As a self published author, you are always thinking of adding or increasing your book marketing access channels, if you have already earlier resorted to other book marketing methods, regardless of the sales results. This basically means a promising marketing diversification for your book publicity efforts, broadening your base options to reach a wider market scope accordingly. A press release campaign is just a helpful alternative to this precise need.

A press release campaign is easy and convenient. By all means, it’s easily done: you can send your press release copy thru telefax, email, or even snail mail. And you can be selective enough to discover which online newswire groups or PR websites will post your press release for a discounted fee or entirely for free. If you’re a good online researcher to actually find such free online media sites, then you’re a shrewd book marketer indeed! Now, compare what you have just achieved with other book marketing options. See how beneficial it is?

A press release campaign draws public interest and discussion of your book. Having it posted online would mean that the author is willing to invite public discussion on his book, since it helps the reader formulate or arrive at a more analytical opinion of a news topic of general public interest, and even cynical or negative readers will be impressed by your book, thereby bolstering your credibility. Getting the online reading public to be interested and generate a lively discussion of your book’s contents could spur further discussions, thus enhancing your book’s reputation, which could prove to the start of the so-called “word-of-mouth” phenomenon for increased book sales!

A press release campaign can enhance your reputation as an author. If you are writing an analysis book or have a unique fiction writing-style, a timely-issued press release can enhance your reputation as an author on how well you discuss your perspectives or present the plot lines to your story.

A press release campaign increases the chances of a well-deserved book review. Posting an article about your book online or sending it to reputable media targets via fax increases the chances of a critical review on the substantial merits of your book, and a critical praise will bring you national—even international—acclaim.

A press release campaign is long-lasting. Some online PR websites and newswire companies do have archived files or archival options for your book’s PR title and text to be stored on online databases for future research purposes or relevant book subject queries. This is like posting your PR copy to a local newspaper, and it runs continuously for months without fail, but at a lesser or no cost at all.

A press release campaign can be posted on a demographic-specific or geographic-specific site. You can choose which PR websites and media targets to send your media releases, including those found in your home state, or even those which specialize on a specific genre or geographic distribution (if your book is of geographic interest), aside from local or international news lines of your preference.

However, please do observe the following cautions on the limitations of a media release campaign: Please take note that your media release submissions are still subject for approval according to the respective publication and posting standards set and implemented by each PR newswire services. Also, some of these online PR newswires will still request for a complimentary copy of your book before posting your media release; please consider if you are willing to accommodate such free handouts, your limits Please consider also the media rights, publication schedule, and personal info requirements of some PR websites before you decide on sending your media release copy.

Jake Olvido is a Marketing Officer with BookWhirl.com, a leading provider of book marketing services. He handles all marketing aspects as well as the company’s public relations with the help of a professional marketing staff. You can contact Jake Olvido by calling 1 (877) 207-1679 extension 214 or e-mail him at JOlvido@BookWhirl.com.

The author invites you to visit: http://www.bookwhirl.com/

by: Mark Wooden

Many companies are now realizing just how much you can boost your sales with video marketing. Online and offline companies are using video marketing to drive viewers to their websites so they can make profit from the products they buy. Internet videos have proven to be very effective at this, seeing as 70 percent of the people on the internet view them.

Video Marketing: What is it?

Video marketing uses videos and clips on the internet to advertise for companies, especially their websites. Most of these videos are posted on sites like YouTube which specialize in strictly video content, but you can find them all over the web. The way you boost your sales with video marketing differs for each type of video. Some use a commercial before a popular clip, so people have to watch the commercial before they can see it. Others use a product placement approach. In the video you will find that a certain brand is focused on, usually by showing the product or its logo. You could also simply post the link to your website after a video that you think a lot of people will want to watch.

Five Tips to Boost Your Sales with Video Marketing

If you want to boost your sales with video marketing there are five easy tips that will help you create more customers. If you follow all of these tips you should end up with a video that people will greatly appreciate.

Tip 1: Send the video out to as many different places as possible. Put it on every video sharing site and send it to all of your friends. The more people who see your video will cause more people to come to your website.

Tip 2: Create several videos instead of one. If you create a sequence of videos people will want to watch the entire set before they are done. Post the other videos on your site so it takes them there. Always release all of the videos you have at once.

Tip 3: Use keywords in your posting. The search engines are going to look at the title of the video and it’s content to decide which order it is brought up. Make sure that your video has a title relevant to the subject so people can find what they are looking for.

Tip 4: Create an interesting video. The only way people are going to want to watch your video is if it is interesting. Pick out a subject that will easily get people’s attention so that they will want to send it to their friends.

Tip 5: Finally, if you want to boost your sales with video marketing, you should make sure that your video is of decent quality. Some second-rate videos have become extremely popular, but you must be able to see and hear everything clearly.

These great tips will help you boost your sales with video marketing. Of course, there are lots of other tips that will help you do the same thing. If you are planning on making an online marketing video you should research some more of these tips to get the best results. If you learn enough about how to boost your sales with video marketing, you are sure to see a big impact on your sales when it is released.

If you want free traffic that’s fast and continues to flood your business with leads and sales go to: http://www.GetOnlineTraffic.com where you’ll discover how to fill your business with massive free traffic now and for the life of your business.

by: Bob Hamilton

Dollar store marketing is a constant battle for those seeking success with dollar stores. Fortunately as the industry has matured some great marketing and promotion techniques have emerged. For those who seek success with dollar stores many of these marketing techniques have turned out to be extremely helpful. While not every technique works for every business, there are always some great ideas to support their efforts for building dollar store sale levels in their stores. But there are also some less frequently communicated ideas for those who want to stand apart from the crowd. In this article I present one such technique. Read on as I present ‘use one-time purchases to build dollar store sales for your business.’

Before we start, let’s examine exactly what one-time purchases are all about. As the name implies, these are items you purchase for resale in your store. They are available while they last and there are absolutely no plans for replenishment orders even when the items prove to be very popular. In fact this dollar store marketing idea focuses on locating extremely popular items which have only availability. The goal is to make as many potential shoppers as possible aware they are available in your store. Even more important is to set up the expectation that more new and different items will soon arrive as well.

Success with dollar stores dictates the expectation and anticipation must build with your shoppers. Shoppers will begin to come in just to check and see what new and different items you are currently offering. Dollar store sales will begin to increase as this shopper awareness of these special deals increases. That is the instant you know this dollar store marketing idea is working for you.

The big challenge is locating the great bargains that will sell so quickly. It is an especially challenging task for those who own a dollar store. Yet if your dollar store marketing plan includes this strategy, you must routinely be able to locate these products. Here are some supplier categories to examine as a part of your search:

· Liquidation Companies – these suppliers handle all types of liquidations including merchandise that has been water damaged, through fires and more. They also handle new, undamaged merchandise. Carefully examine the offer before you make your purchases.

· Close-outs – these may include overstock merchandise, shelf pulls, and even customer returns. It is important to know exactly the type of product before you buy.

Success with dollar stores requires you to focus on bringing in dollar store merchandise that simply is not being seen on the shelves of your competitors. In many cases you will make a profit from these items. Look for high profit margins and hot sellers. Everyone wins when this is the result of your dollar store marketing plan. Always make it clear you have no plans for the items to come back to your store in the future. This creates the message that shoppers need to take advantage now or lose out forever. The result will be instant dollar store sales of these items.

To your success with dollar stores!
Are you interested in starting a dollar store? Visit http://www.openingadollarstore.com for more information.

The author invites you to visit: http://www.openingadollarstore.com

by: Silas Reed

Marketing is a very lucrative field and there are many young people who are taking a liking to business and marketing from a very young age itself. These days, you will even find these subjects at the school level because people are trying to prepare themselves from the earliest ages possible to be good at their game.

The main dream of many young people is to have a good marketing job abroad. This is because of a number of reasons; the pay is excellent and they will get to experience better work and environment of living.

International marketing jobs are not easy to get and you need to work within your country for some amount of time so as to gather work experience. If you work in a multinational that deals in marketing, then it can improve your chances of going abroad and working in the future. All you have to do is prove your mettle by showing the company how focused you are.

You have to come up with new and new marketing strategies because that is what keeps the sales going and helps it stay high. No company will remain with workers and employees that are not helping it move forward.

International marketing work is also a little tougher than working at the national level because here, one would be handling work and deals from many different regions and parts of the world and not just within the country. Thus, you will have to have much more focus and concentration if you want to get into this kind of a field.

Sales in business are quite interesting, and so is marketing. You have to constantly be on the lookout for new and fresh ideas so that your company remains within the hearts of the people because ultimately it is your customers that will help the sales rise.

International marketing employment rates have also gone up quite a bit in the last few years because the competition in the field is also increasing with each passing day. There is no time for stopping to rest and thus everyone is fighting for the employment in international marketing.

The level of commitment also keeps on increasing as companies try and make the best and optimum use of all their resources and strategies. If one fails, then there has to be another one to take its place and make the most amounts of profits with. Thus, if you are considering going into the field then it is a very good option and at least one thing you can be sure of; meeting many new likeminded people, and gaining a great amount of experience that can take you ahead in your future endeavors.
Silas Reed, Writer for http://www.marketingcrossing.com/lcjobtypelisting.php MarketingCrossing, writes articles that inform and teach about different marketing job profiles. Please visit http://www.marketingcrossing.com/lcjobtypelisting.php http://www.marketingcrossing.com/lcjobtypelisting.php and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the marketing profession.

The author invites you to visit: http://www.marketingcrossing.com

by: Bob Hamilton

Success with dollar stores involves meeting many challenges head-on. One of the most important is associated with dollar store marketing. To many this is just extra activity that isn’t required. After all, with the great values offered, aren’t dollar stores in a league of their own? Won’t shoppers fill the store? Won’t sales grow without a defined marketing plan? While it would be nice if this were the case, success with dollar stores, just as with other business, requires a well thought out and executed marketing plan. That plan must be filled with results-producing actions, each supporting business results.

Read on for 4 dollar store marketing ideas that are quick and easy to implement. Best of all, they can produce great results for your business.

1. Shopper recognition programs

At one time shopper recognition programs were reserved for the big chain stores. It might have been a customer recognition event, or a punch card filled as purchases accumulated. Well, add your store to the list recognizing shoppers for their purchases. Your program can be simple, but with the right promotion and follow-through it can produce new shoppers and growing average sales for your store. Whether it is one of the above ideas, or just a week filled with events and great prices, add shopper recognition to your list of dollar store marketing ideas.

2. One-time deals

Success with dollar stores requires both adding new customers as well as taking actions to build the size of the average sale. This marketing idea will do both. It requires footwork on your part, but there are always great deals to be found with enough effort. You are looking for products not normally found in dollar stores. These are the higher priced and/or brand name products normally found in the well-known retailers. Look to liquidation and closeout companies. Add your name to their newsletters and updates and routinely examine their inventory. Soon a gem will emerge. It will be a smaller quantity of a product. Possibly it is a package change, or an inventory adjustment. The price will be right and your shoppers will be thrilled.

3. Attention-grabbing displays

That’s right, something as simple as eye-grabbing displays can have a big impact on your sales. Learn to create end caps and bulk displays that are properly faced-up. Add proper signage and maybe even a banner or two to draw shoppers in for a closer look. When you have mastered this technique you will see items selling out more quickly. That means higher sales for your store.

4. Brighten the outside of your store

This is such a simple idea. Yet this is one many who seek success overlook. Add brightly colored banners, flags, signs and displays to the front of your store. A word of caution; check local regulations and make sure your lease allows the actions you plan to take. Somehow the site of small flags or banners blowing in the wind just draws people in for a closer look. And then having displays of brightly colored products sitting beside the doors brings many into your store.

To your success with dollar stores!
Are you interested in starting a dollar store? Visit http://www.openingadollarstore.com for more information.

The author invites you to visit: http://www.openingadollarstore.com

by: Andy West

Every business out there is competing hard with others offering like products or services, thanks to the way the world has opened up and provided consumers with access to many different resources. Thanks to the pay-per-click marketing strategy found across the internet, someone requiring a service in Canada can easily hire a business in Florida or a product manufactured in Colorado can reach an end user in Australia. This is great, because the opportunities for higher sales and income are vast, compared to previous decades where your business was only locally known or only popular in the surrounding cities.

Stiff competition, however, has also meant that anyone with a business needs to promote and market their company effectively, encouraging and enticing surfers to visit their site and hopefully purchase their product or service. Having a pay-per-click marketing strategy to make sure your website gets seen and receives plenty of hits is integral to your business’s success, because if you’re not receiving traffic to your site, you’ve got a seriously struggling venture on your hands.

There are plenty of ways to boost sales and promote your website these days. Information is the current trend in tempting surfers to click links and reach your site. Articles posted on your website that teach people something new or give them pertinent information are helpful to draw in clientele. Press releases can also be effective to bringing attention to your business or company. Thanks to the way that individuals quickly turn to computers and the internet for their information, the written word and fundamental text has become the strongest venue to drawing in business.

Pay-per-click or PPC advertising is another growing method of boosting hits to your website. This principle of marketing is a venture of cooperation between websites, as you ask other sites to display a link for your website. When individuals are attracted to an ad displayed on a website, they click to follow the link through to your business portal. The company advertising your link receives income that you supply. In effect, this pay-per-click marketing strategy is paying someone to promote your company.

For someone adept with computers and having great interpersonal and negotiation skills, pay-per-click can be set up by an individual. Most people, however, don’t have the know-how or the time to work through the steps needed to set up this type of advertising. The best thing to do is to hire a PPC consulting firm that has all the resources and networking skills to build an effective promotion program. Not only that, hiring a pay-per-click consulting firm means that you don’t have to worry about links on dead sites, maintenance or creating a catchy advertisement.

Companies devoted to PPC consulting will work with you to develop a strong pay-per-click marketing strategy to know what product or service you’re trying to sell. From there, they’ll define your market target and develop surveys to help with the set-up of the promotion program. Once they’ve achieved result from these surveys, pay-per-click consulting firms will create advertisement that reaches the people you want it to and test the results. Revisions are sure to come into play, and businesses geared to pay-per-click consulting will compare their marketing against solid results. Considering the amount of work involved in this type of promotion, you certainly don’t want to go less than the full distance by trying to set up pay-per-click advertising yourself.

Reputable consulting firms that specialize in creating a pay-per-click marketing strategy for businesses are ones that are geared to website promotion. Every type of industry has experienced and skilled experts and the common jack-of-all-trades individual won’t be able to pull off such an intensive networking to boost your sales. If you’re serious about a successful business, you should hire companies that provide exactly what you need and you’ll soon be able to see that the cost of their time and efforts pays for itself over and over again as your sales increase.

Andy West is a freelance writer for Vertical Measures. Vertical Measures is an Internet Marketing Company that offers quality pay-per-click consulting for your business. For more information, please visit http://www.verticalmeasures.com/pay-per-click-consulting.html.

by: Nick J. Lang

Rejection Free Marketing can be an EXTREMELY powerful way to create streams of Passive Income! Especially when you combine Rejection Free Marketing with DIRECT SALES.

Direct Selling is defined as the sale of a consumer product or service, person-to-person, away from a fixed retail location.

Now, before you tuck tail and run the other direction thinking I am suggesting you sell door to door or start telemarketing, consider the following:

What if you could get paid commissions on direct sales without ever having to speak to your prospects, or even see them, and without ever hearing “NO?”

Most people are not interested in getting up in front of a room to deliver a sales presentation or having to pester people by overcoming their objections in an attempt to hard-sell them.

The great news is that with Rejection Free Marketing, you will never have to do that!

Rejection Free Marketing means that your system (not you personally) will only solicit those that are interested/looking for an opportunity. When done correctly, people come looking for you to make purchases. You only deal with interested prospects.

There are 3 proven methods of initiating Rejection Free Marketing:

1-Classified Ads

2-Direct Mail

3-Internet Marketing

Here is the basic idea behind Rejection Free Marketing:

1. Some method of attracting prospects is initiated

2. Prospect is directed to gather information

3. Prospect will request additional information if interested

4. Prospect receives additional information as requested

5. Prospect makes a purchase and funds are sent to you

You never have to personally sell or convince your prospects of anything! They are either interested or not. The only time you might communicate with them is if they are ready to make a purchase but just have a few questions before finalizing the purchase. If this happens, you will just simply answer questions from an interested prospect.

Even people that hate and fear the idea of having to sell something are open to answering a few simple questions from interested prospects (Especially knowing that the questions could be directed to the prospect by way of email or other forms of written correspondence).

I encourage you to study up on how you can implement Rejection Free Marketing as you work to build your income. You can receive a FREE report on how to create Passive Income with Rejection Free Marketing by visiting my website shown below.

Good luck!
Nick J. Lang is married to his best friend and has 3 energetic children. He teaches Biology and coaches football, wrestling, and weightlifting at the high school level. He enjoys spending quality time with his family, taking trips, the outdoors, Fly-fishing, watching movies, reading, and relaxing. He runs a successful business as President of BHF Solutions, Inc. He believes he can help you get more of what you want out of life. To discover more about how he can do that, visit:

http://www.RejectionFreeMarketing.com

The author invites you to visit: http://www.rejectionfreemarketing.com

by: Nick James

Once you have your perfect sales letter written, and it’s proven to bring in the cash, what are you going to do with the wonderful marketing asset you’ve now stored away in your files?

Are you going to do nothing with it, letting it retire to a life of peace and loneliness… or, are you going to make a glorious comeback with it, sending it to reach the minds and hearts of prospects, similar to those who became buyers?

Well, if you follow the core message in this article, you will see that for any successful marketing or advertising document you currently have, you can leverage that single winning document and have it make you an enormous amount of money.

What exactly am I talking about?

I’m talking about converting your winning marketing document into various media formats… without you having to reinvent the wheel every time with your marketing.

Let’s take a quick look at the various formats that are available out there. In no particular order, apart from the way they’ve come to my attention, we can think about….

* Postcard

* Faxes

* Leaflet

* Brochures

* CD’s

* DVD’s

* Email blast

Right there, we’ve got seven different formats we can adapt to our winning sales letter or marketing piece.

Now, I’m not saying that we should try to cram every single piece of the sales letter into each of the above formats. That would be silly.

However, there’s nothing stopping us from taking ‘chunk’s’ out of the main letter and using it to create interest and attention.

Say for example we wanted to use email to transmit our sales message. We could easily break the letter in to several emails and send it via an auto- responder series over a few days. Or how about sending a fax with only the main headline used in the letter and a simple instruction like “the rest of this letter is so inflammatory, it can cause wild fluctuations in your wealth, go here to read the whole story”.

Of course, using a CD where the letter can be read directly on the computer screen, as well as having someone ‘read out’ the sales letter in its entirety can also be an effective strategy as there are many people who ‘listen’ rather then read.

What about whisking off a simple little postcard to a group of prospects in order to see if they’ll respond… something similar to the fax technique outlined above?

Can you now see how you can create a sales letter that was written one time, can be converted into various formats that can reach your target prospects in a number of multiple ways and in a number of formats?

The thing about marketing is that it can get all too boring. Simply churning out the same marketing documents in the same way with the same approach can create a somewhat lethargic mental attitude which can be felt by the prospects and customers you’re looking to influence.

That’s why, having a number of different formats to play around with and test, is where all the creative excitement is. And let me quite clear when I say that that’s where the ‘creative excitement’ is.

I’m not at all saying that we have to abandon the bedrock of our style of marketing – direct response advertising and marketing. No. And I’m not saying we have to be creative for creativity sake.

What I am saying is that in order to get more mileage, more leverage, more interest and attention from our sales letters and marketing documents, all we need to do is give the same message in a number of different formats.

We won’t win any fancy awards for our simple marketing twists. Though, we’ll win a whole lot more customers who will vote with the best show of hands out there – their money!

I’d prefer that type of trade off every single day!

Why not see how you too can take your marketing and advertising documents and give them a whole new lease of life by converting them into the various formats we’ve gone through in this article?
Nick James is a true example of a self made success. He offers the inside track in every aspect of internet business creation and development.

Right now he’s giving away a Free Income Secrets DVD for only £1 S&H while stocks last!

https://www.incomesecrets.co.uk

The author invites you to visit: http://www.nick-james.com

by: Jeff Schuman

I feel business plan for local business owners should include adding income streams from the internet. This is so easy to do I am amazed more small businesses are not doing any of these.

1. Sell information products online. People are coming to your site for information so why not sell it to them?

This could really be helpful in rural areas where businesses struggle to come up with new ways to increase business. Let me give you one example.

Let’s say that you have a retail store in a small town that sells nutritional supplements. Why not promote ebooks that people would be interested in reading offering solutions to health problems.

You could promote that directly in your store and send people back to your company website where they can order. You can either create your own ebook to sell or join an affiliate programs such as ClickBank to do it.

2. Start a blog with Blogger.com and link back to your website with it. Join Google Adsense and make money every time someone clicks on one of the ads Google provides for you.

If you do not have time to write hirer a blog writer to do it for you. As your traffic increases so will your Google income and you never actually sell a product to make money.

3. Join affiliate programs such as Amazon.com and others and sell physical products on your company website. Just because people are not buying directly from you does not mean you can’t make money!

As a matter of fact this is an excellent way for you to take your business out of your local market and expand it to a national or even worldwide business. This is an excellent strategy to not only increase your sales but also increase your profitability!

The overhead on affiliate marketing is very low. The majority of your expenses come in the time and money you spend promoting on the Internet.

Because there is no physical product for you to handle you do not have the stock inventory, collect money from your customers, or ship any products.

4. Add an autoresponder to your website and publish a weekly or monthly newsletter. Create flyers and hand them out to your customers encouraging them to subscribe to your newsletter.

You can then update them on any promotions you are running directly to their email. This is a good way to build a mailing list and increase potential business in the future by doing advertising in your company newsletter.

These are a few tips that every business plan for local business owners should include. Attempting to grow your business online is smart. Although you run a local business you can reach potential customers all around the world and this is something you should be doing.

Visit our local business website today if you enjoyed this article by Jeff Schuman on local business plans. We help small business owners use the internet to increase their business in their local market. http://www.LocalBusinessGroup.com

The author invites you to visit: http://www.team-schuman.com