by: Dave Roth

There are many ways to keep the interest of a customer or prospect, and to ensure that person is reminded of a particular business. One of the more old-fashioned but still very effective ways to do this is through the use of postcard marketing. This can help a business keep in touch with both prospects and customers, and make sure that people know what they can expect to receive from a business in both goods and services. Letting individuals know this and keeping it in the forefront of their minds goes a long way toward building good customers relationships that are strong and that will last for a long period of time.

Postcard marketing is relatively inexpensive. Bulk postcards can be bought, or more expensive ones can be purchased for a more personal touch. Either way, they cost very little and mailing them out is also much less than the cost of a letter or package. Because of this, they are a very economic way of staying in touch with prospects and customers. This helps the business because it brings in more traffic and raises profits. In turn, it helps the customers and prospects because they are reminded of sales and other special offers that the business might have for them. In addition, keeping a business in a customers mind these days is not easy when there are so many businesses to choose from.

In order to keep up with the competition, individuals in the business world know that they must advertise. They do not want to ignore their customers, because another business will come along and snatch those people away. However, they know if they nag, customers will quickly tire of that, as well. There is a delicate balance that companies and their salespeople must find, and in order to do this they analyze customer trends and work to get to know what people that shop with them really need. Postcard marketing can be a great way to keep in touch with customers and at the same time make sure that these customers are not being nagged.

Dave Roth is an accomplished salesperson and sales coach who teaches sales professionals to grow their business. If you’d like more information on sales training techniques, go to http://www.salestrainingtips.net right away.

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by: Neil Asher

Sometimes it’s true that the less you know, the better you do.

I’d like to share a little story with you. It’s got to do with “price points” and something that happened to me when I was just starting out.

You might already know that I started the multi-million-dollar business I have now from nothing. I really did start it in my bedroom. That was in 2001. I had just wrapped up some work I was doing with a real estate agent. I didn’t even have a job. I literally didn’t know what I was going to do next.

Well, a friend of mine, the information marketing expert Dean Jackson, had been selling some e-books online, and he told me I should try it out. He showed me a few things, and it looked like something I could do, too.

So I sat down and wrote my own e-book. It took me about three weeks. I just kind of knocked it out, based on my own experience.

After that, I went online and taught myself how to do HTML. I learned how to make a web site, how to set up e-mail lists, and how to do pay-per-click marketing. I begged and borrowed knowledge. I was will to do whatever it took to start a business online. Thank goodness, I didn’t have to steal anything.

But I did read books—lots of them. I talked to people already doing Internet marketing. I studied web sites. Getting started was an interesting ride.

After a few months, I was up and running with my first information product. I had a downloadable PDF book that I was selling for $29.95. I know it’s hard to believe now, but it wasn’t even password protected.

Anyway, it was available at last. I was probably selling a maximum of five or six books in one day. And that wasn’t all that bad, right? That was $150 to $180 a day in gross sales. I was pretty happy with that.

Then, after a while, I decided to do a price test. I changed the price from $29.95 to $39.95. I remember it clearly. It was right before I took a trip to visit a couple of my friends down the coast. I drove down to see them, and we spent a day hanging out together.

Well, at the end of the day, we went back to where they were staying. I asked to borrow one of their computers, so I could check out my sales stats online. I logged on and—lo and behold—I had sold TEN copies of my book!

Just take a moment to about that. I only made one change. I had raised the price. I raised it by 33%, and I had my record sales day—$400 in sales. I remember sitting there, looking at the screen, and thinking, “$400 Bucks! That’s $12,000 a month! I’m free!”

I think I must have been out of the classroom when the topic was “Elasticity Curves.” And that’s a good thing, because later one of my friends explained the theory to me. Apparently, the lower your price, the more you sell, and the higher your price, the less you sell. Go figure.

Anyway, it just goes to show that you don’t need a Ph.D. in Macro-Economics to be able to make money online through Internet marketing. Just get out there with an information product, set a reasonable price, and then move it around. Test it and let the market tell you what price is right.

Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet…Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”

The author invites you to visit: http://www.neilasher.com

by: Robert Michael

by: Jawaune Saad

If you are looking to get involved in the amway business you are making a fantastic decision. Amway has been around for over 40 years and operates in over 80 countries. They are one of the first network marketing companies to come around and are one of the most successful and still growing. In 2005 they reported making over 6.5 billion dollars and sales. Amway business has never sold their products via retail and has always relied on its independent business owners or IBOs.

It is not expensive at all to become a distributor in the amway business and this is one thing that has set them apart. They offer a wide range of over 450 products ranging from cleaning products, cook ware, water purification hair care, skin care, natural wellness, and even cleaning products. Their all natural multivitamin was the top selling vitamin in 2005. The amway business really gives a great idea of what can be achieved by using word of mouth advertising.

When marketing the amway business there are very important rules you must follow if you must be successful. In the new century you can’t rely on methods of the old days if you want to make a 6 or even a 7 figure income. Old school methods like passing out business cards, making a list of friends and family and holding house parties just don’t work as affectively as one would like. You must use methods that put you in the position of a marketer when marketing your amway business and not in the position of a salesman.

When dealing with an incredibly large company such as the amway business it can be difficult to focus on selling all of the products. This is what most distributors try to do and you can quickly become overwhelmed when dealing with over 450 products and this is why so many people are unsuccessful. You must find the niche that you are most excited and passionate about and stick to that area. When marketing the amway business some avenues to choose from could be weight loss, skin care, heart health, etc.

There is no need to chase others down when marketing your amway business. It’s more affective to use techniques where others are seeking you out for more information. After you’ve decided on which niche you want to focus on you want to do tons of research and reading to become an expert in that field. This can take a little time but it is well worth it.

To discover more amway business building techniques and download a free report titled “How To make Your Phone Ring”, visit http://www.7figurenetworkerkit.com

Jawaune Saad is a home based businesss consultant living in Tampa, Fl and has helped thousands of people ahieve their business dreams. Jawaune Saad can be reached at support@7figurenetworkerkit.com

by: Anthony Harris

Multi Level Marketing has become a multi billion industry that has managed to snare people from all walks of life. Those who engage in Multi Level Marketing have diverse backgrounds but all of them have one thing in common: the desire to earn more using the least capital possible.

While there is no doubt to the popularity of Multi Level Marketing, doubts should be cast on the way most people view this kind of business. Some people look at Multi Level Marketing as get rich scams. Some of them consider this as a deceitful way of earning money by using other people.

There are a lot of misconceptions about Multi Level Marketing and one of those is the stigma of MLM business as a pyramid scam. People could not however be faulted for attaching this stigma to Multi Level Marketing because most of those who engage in Multi Level Marketing are ill informed and most often use this business scheme in another way.

Multi Level Marketing is really a valid way of doing business which takes advantage of the circle of acquaintances that a person has. In Multi Level Marketing, a person is able to purchase products or services at a lower cost. He gets income by selling these products and by recruiting other people who will also sell the same products.

It becomes multi level because the original purchaser now develops a series of sales network referred to as his downline. When these people are able to sell products and services, the original purchaser gets a commission out of their sales as well.

What makes the business of Multi Level Marketing kind of shady is when the upline or the original purchase gets commission just by recruiting his downlines and no goods or services are being sold or moved. This is not even marketing because no products are being marketed so it is really erroneous to relate this to Multi Level Marketing.

With this in mind, it should be noted that Multi Level Marketing is actually different from the pyramid scheme although most people still associate the two. A person engage in Multi Level marketing in reality purchases the products at a lower price because they are bought on a wholesale basis.

To get more income, the original purchaser has an option to sell his products on a retail basis. He then recruits people to do the selling for him and he gets a commission out of their sales. If such products are not sold, then no one gets an income

What is good about Multi Level marketing is that you can transfer and do business from one area to another without losing the commissions you have earned from a sales network that has been established in a certain area. A person who is able to build a good sales network who will move the products for him will get the most income.

It is thus important that a person who is into Multi Level Marketing would be able to get good people on his team so he will have quality downlines who can also build their own quality teams. The secret really is in marketing the products not to strangers but to family, friends and colleagues.

For more information about MLM Marketing be sure to follow the link in the resource box below to receive your free home business Cd.

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The author invites you to visit: http://www.thenewbizsuccess.com

by: Janice Jenkins

Perhaps every businessman worries frequently about making her sales and profit rise. However, there is one known and proven way of increasing sales — and that is through direct mailing. If direct mailing is done the right way with all its details, the entrepreneur is sure to achieve success in this field.

To make your direct mailing take your business to greater heights, you would find out that all it takes is time, attention, effort, and of course, dedication. And when you succeed, it means you can actually go to your mail box and see your mails contain your checks. Just be sure to do direct mailing the right way the first time, and your succeeding direct mailing activities will spell the word e-a-s-y for you.

So what do you need to do for starters? Get a list of your target market. Check out magazines or the internet for a marketing company that can give you a list of target customers that you want. You should also know where these potential customers are located. Do this carefully as you do not want to waste your time and effort by getting the wrong demographics for a target market. Remember that if you do not target your intended audience, direct mailing may not be successful for you. This first step should be a very vital step. Help the marketing company identify your target customers so they can provide you with the right list. Get the addresses of your target customers so you can do direct mailing to them when you have to. Set up your database and categorize your entries. Follow this systematic way of starting things and your direct mailing efforts will yield the results that you desire.

Next step, make sure that you design your letter in such a way that you attract your customers. And what we mean here is that you get your customer to read your sales letter from start to finish. There are printers that can provide you with templates for your letter. But even if you turn to these templates, it is still important that you make your sales letter unique and truly engaging. The content of your letter should make your potential customer act on it. He should feel that he needs and wants the product that you are selling. If this happens, you can very well say that your direct mailing reaped the fruits of success.

Together with direct mailing, give something to your target customers. Offer something that will entice them to support your product. Remember that people adore discounts or anything that is for free. Why not send a discount coupon for starters? Or why not offer something for free such as free delivery or any other free service? You cannot go wrong by this because people love freebies. You can also put a special code on your mails so that you will know which ones are faring better than the others according to the calls that you receive. By this you will know which of your products are gaining support and what type of your sales letters has become a hit.

Moreover, to achieve success for your direct mailing, you should try using different mail materials such as papers, packages, samples and sized letters. These will definitely contribute to the triumph of your direct mailing. You can also add a personal touch to your mails by signing your letters. But always remember that the best thing you can do to make your direct mailing work is to first try a particular type of direct mailing, monitor how it is doing and if it works, do it again the next time.

For comments and inquiries about the article visit: http://www.printplace.com/static/mailing.aspx
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

The author invites you to visit: http://www.printplace.com