by: Nick J. Lang
Internet marketing is about building your list. The larger your list is from your target market, the more money you will make.
A lot of marketers focus the majority of their efforts on increasing the number of subscribers to their list. And that is time and energy well spent. However, if these same marketers with huge lists would just make a few minor adjustments, they could possibly double their sales conversions from the same list.
I am referring to the power of video marketing.
Many people think of video marketing as a form of creating leads to add to their list. And that definitely works, but the real power of videos comes after the lead is created.
Use videos to connect with your list. Videos will help your list get to know and trust you. Videos will enhance your credibility. They will have you stand out as a leader and expert in your field. Your audience will better connect with you because through video, you will become real.
Here are three specific tips on using video marketing to better connect with your list and put you in a position to double your sales conversions:
1. Auto-responder messages
2. Facebook
3. Testimonials on your blog
Include links to videos in your auto-responder messages. I have found that my broadcast emails are opened 16.1% more often when I mention in the email subject box that the email contains a video clip. I also have 19.4% more clicks in my auto-responder emails when I indicate that the link will direct the reader to a video clip.
What good is having a huge list if nobody is opening the follow-up or broadcast emails?
Increase the number of emails that are opened. Increase the number of emails that are read. And increase the number of email links that your readers will follow. Your readers will also feel more connected to you. They will feel that they are getting to know you when they watch videos of you giving them content rich information directed at helping them in some way.
Do not abuse video marketing in your auto-responders by constantly sending videos that are nothing more than a sales pitch.
Use videos with facebook and other web 2.0 sites. Provide a link to a new video with helpful content that your facebook friends will appreciate. Wish somebody happy birthday with a short video. Think about all of the birthday wishes someone receives on facebook. If you do this through video, who do you think they will remember most? This will help you stand out from the rest and brand you as someone that is different that offers an enormous amount of value.
Use video testimonials on your blog. Find several people that can vouch for your unique ability to create value for others. 3rd party validation is very powerful in the relationship business.
These 3 techniques are very simple, yet not many people use them. Keep building your list every day to increase your sales. Now double those sales by using these 3 simple and overlooked video marketing tricks.
Nick J. Lang is an online business and marketing coach. He offers a special free gift to network marketers that are serious about creating 50 to 100 quality leads per day. It’s a free report that will drive massive traffic to your site. View short video by visiting: http://www.RejectionFreeMarketing.com
The author invites you to visit: http://www.rejectionfreemarketing.com |