by: Jason Pearson

As an online marketer your first question when it comes to advertisement may be how much will it cost me? It is not always about dollars, however, many times it is about time and whether you have enough to fully invest into research. An effective marketing campaign can only be developed by taking time to research what groups to market to that would be interested in your product, as well as researching what advertising has the best results.

When you begin your business ands design a business plan, remember to add a marketing budget in. After you investigate different marketing methods you will have a better idea of how much to put in your marketing budget. You should also include the steps you plan to take to market your business in your business plan. If you have the money to spend on different marketing strategies you can dapple in more than one and find the right fit for your company. Many people will advertise both off and online, reaching as many people as possible with the message of their business.

By tracking the number of customers to your site for at least two months will let you know the success rate of any given marketing strategy you may be trying. If you have been in business for at least a couple of years you can track the number of sales at certain times of the year and find out if your marketing efforts are affecting your sales that way.

Marketing is not an exact science, it is impossible to nail it down to one method that always works and on that is always a failure. Your audience may be finicky and what may work one month or year may need to be tweaked the following month or year. You must be willing to change and mold your marketing methods as the need may arise. The constants you must always keep are quality customer service, an understanding for your clients buying patterns, and a good knowledge of your market. Keep these in tact and work with your advertising continually. A huge marketing budget is not a guarantee that sales will increase.

If you are new to the online marketing world, and a new business owner you should strive to market your business in inexpensive ways. Take out small ads, and build a website with articles on your products. Work at generating a buzz by telling everyone about your new business. Never underestimate the word of mouth. As you business grows and flourishes so will your marketing budget.

Jason Pearson is an online marketing expert who wants to share his secrets with the world. To find out more visit http://www.thewinningbusiness.com

by: Holistic Sales Marketing

There are a lot of ingredients that go into the mix that makes the difference between good chefs and great chefs. Obviously, the two qualities a great chef needs are talent and hard work. Just as importantly chefs who source the better quality produce will produce higher quality meals.

The American chef Thomas Keller said, “(if) I can get a better product than you I am going to be a better chef.”

Getting the best quality catering clothing you can will also help you to become a better chef. You might not think that the state of your chef whites makes any difference to what comes out of the oven or off the stove. If you talk to any top chef they will tell you how important top notch restaurant clothing is to helping them feel in command in a busy kitchen.

One of the leading providers of kitchen clothing is Next Day Catering. The Scottish based company is the UKs number one catering supplier and it is the company that many leading chefs look to for their chefs clothing and catering uniforms. Because they know that the chef whites they will get from them will stand up to the special demands of a professional kitchen.

Chefs clothing has to be able to do a number of things. They have to deal with heat, they have to be comfortable and they have to be durable.

Next Day Catering has chefs jackets that come complete with the high tech CoolVent fabric. This, cleverly, draws heat and moisture away from the body and it is perfectly durable. So the chef can remain cool and dry in the heat and hectic atmosphere of a long and busy service.

All their chefs jackets are designed with comfort in mind. When you consider the amount of movement a chef makes during any service a jacket has to allow considerable freedom of movement. Some come in looser fittings than others and they offer a variety of styles so you can choose the one that suits your restaurant clothing style.

Chef clothing has to be durable and all the chefs whites they provide will last you for years despite the hard work they will be put through.

So you know the better the ingredients the better the final dish. Why not add competitively priced, high quality catering clothing from Next Day Catering on to your menu?

SEO Services and Online Marketing by Holistic Sales Solutions Ltd
Nextday Catering
Suite 16
Bridgewater house
Surrey Road
Nelson
Lancashire
BB67AF
0870 161 2002

The author invites you to visit: http://www.nextdaycatering.co.uk

by: Bob Hamilton

For many of those seeking success with dollar stores just the thought of dollar store marketing can send them running. After all marketing must mean money spent – right? And who has the time to invest in locating the right marketing strategies? And then add on the time and money to actually implement those strategies and the required resources just are not available. Fortunately there are many simple dollar store marketing and merchandising ideas that don’t cost an arm and a leg, and they don’t take hours and hours of extra time.

One example of a strategy used by those who seek success with dollar stores is attention-grabbing displays. Read on for more on this important topic. In this article I present attention-grabbing displays are a top dollar store marketing idea. Specifically I will provide some of the benefits you will see from this effort.

· Make extra sales of dollar store merchandise. One of the most effective techniques for quickly growing sales is creating eye-catching displays of product. Then finish your display with interesting, colorful signs. This tactic draws shoppers to your displays. Many will then add to their purchases by picking up an item or two from those displays.

· Establish a long-lasting memory of shopping in your store. Compelling displays will often make those displays one of the things your shoppers remember. They may not remember the display itself, but they will remember the products you were displaying.

· Add more profits to total dollar store merchandise sales. One of the primary considerations before ever building a display is profit margin. Certainly the popularity of the merchandise must also be considered. However it is important to remember your goal is to build sales for your business. Making your decision based on both demand for the product and profitability is a winning plan of action. Higher sales, higher profits, and success for your business.

Consider the time and effort required to create an exciting display to be an investment in the future of your store. Shoppers will remember the best displays and they will tell others about the merchandise. As a result you make more sales today, and over time your traffic increases as well. Of course higher traffic equates to higher sales in the future as well. Those who have achieved success with dollar stores know this is a key piece of the formula for success.

To your success with dollar stores!
Are you interested in starting a dollar store? Visit http://www.openingadollarstore.com for more information.

The author invites you to visit: http://www.openingadollarstore.com

by: Jane Quade

Within this exciting and expanding arena of free enterprise exists one of the fastest growing, most vibrant innovative new ways of doing business in the world today.

Network Marketing, also referred to as Multi-Level Marketing / MLM or Direct Selling, is a unique and powerful approach to marketing and sales. Network Marketing is attracting the enthusiastic interest of the business community and general public alike. Yes, even in the current economic crisis, Network Marketing is thriving. Moreover, due to the rise of economic uncertainty, Network Marketing is growing at a pace unlike anything in the history of free enterprise.

Additionally, Network Marketing is rapidly catching the interest and the spending dollars of multi-national corporations, consumers and entrepreneurs both in the U.S. and all over the world.

Why are corporations interested in Network Marketing?

Network Marketing represents an exceptional business growth opportunity. For a manufacturer, Network Marketing offers a means of distribution and sales that can significantly reduce the traditional costs of doing business. With the right products or services, this form of distribution can drastically reduce the “conventional” costs of doing business. Advertising, merchandising and selling expenses can be cut in ways that could never even be considered in traditional marketing

Since the economic downfall of 2008, following the housing and lending crisis, consumer spending is at an all time low. In order for products and services to be available at a reduced and competitive price, companies are looking at new, innovative ways to cut corners on expenses without sacrificing product and service quality.

Advertising costs, one of the principal areas of overhead for any large corporation or small business owner can be significantly reduced.

“Fifty per cent of my advertising is wasted – I just don’t know which half!” by John Wanamker

Constantly changing social and economic environments are a major impediment to sales strategies. The current socio-economic condition in our country today speaks volumes in the sphere of sales.

OK. But why then, would consumers be interested in Network Marketing?

First and foremost, today’s consumers insist on convenience. Regardless of the product or service, most markets are flooded with choices to the consumer. Therefore, for the consumer to become aware of the vast variety of choice offered in today’s market, regardless of product or service, it is imperative to be at the forefront of consumer connections. In other words, whoever gets to the consumer first, wins. Network Marketing has a head start in this area due to word of mouth referrals. There is no better advocate, or opponent for that matter of a product or service than a trusted friend or family member. With today’s influx of media, and the ability to DVR whatever, whenever, consumers are more in control of what advertising penetrates their household than ever before. Network Marketing easily overcomes this hurdle.

Secondly, Network Marketing very often offers a very unique and superior product or service than what is offered in the customary channels of marketing. Due to saving money on advertising, Network Marketing companies have more available financial resources to commit to product development and research which is vital in manufacturing a unique and superior product.

Lastly, there is no other distribution channel of goods and services that directly rewards consumers for their loyalty by providing the ability to buy at wholesale and to receive discounts for continued purchases. Network Marketing also compensates consumers for recommending the products or services to others.

Whether you are a consumer or are considering joining an MLM company, complete your due diligence of the industry and specific companies. For innovative marketing systems, stop by www.mlmDownlineExplosion.com

Jane Quade

Jane Quade Home Business Specialist Jane has an extensive background in the home-based business industry as well as public marketing. She is most well known for her no-nonsense approach to marketing and teaching style. MLM Advisers 440.942.8166 9am – 7pm EST http://www.mlmDownlineExplosion.com

by: Catherine Trebble

You are a professional service provider – not a sales person – right? Truth is – no matter what business we are in, we are all sales people. You may disagree with me. You see yourself as the provider of a wonderful service.

Most people just don’t like the word “Sales”. In fact, they cringe when they hear it and they certainly wouldn’t describe themselves as a salesperson! But guess what? The truth is we are all in ‘sales’. Every interaction we have with someone is in one form or another, a sale.

Any time that you are trying to influence someone to agree with you, or get them interested in what you have to offer, you are in sales. My son was an excellent salesperson a few years ago when he ‘influenced’ his Mum and Dad to buy a new Cavalier King Charles puppy that we didn’t know we needed!

In order to provide a service (or range of services) that you have, you will need to let the marketplace know that you have it – and that’s Marketing.

I am, by nature, a holistic person and ‘hard selling’ is just not a match to my personality. Not to mention that most people absolutely detest a hard sell, don’t they? I know I do.

My friend Sue Woodall, a Peak Performance coach for Salon & Spa owners and their Teams, taught me an interesting lesson about ‘selling’, which Sue calls “providing the cure.” Sue says that each of us has a unique skill set, which we offer through our businesses. She asked me, “If you knew someone who was really sick, would you be shy or resistant to letting this person know you had the cure, that you could make them feel better again? Of course not, right? Then why are business owners reluctant to sell, when we have the cure that people need and want?” I have to say, she has a point.

The easiest way to sell is to let our marketing do the ‘heavy lifting’ for us. Imagine that – our marketing materials, whether it’s our website, brochure, business cards etc. are so good that people turn up already ‘sold’ on what we can do for them. All you have to do is answer their few remaining questions and book them in. It can be that easy.

Work on your marketing, and every sale becomes a ‘soft’ sale.
Catherine Trebble is devoted to teaching salon, spa, holistic, medispa and other related service providers how to inexpensively fill their appointment books to capacity with all the clients they need. Download your free ‘7 Step Guide to a Full Appointment Book’ at http://FullAppointmentBook.com

The author invites you to visit: http://careerchangeinheels.com

by: Silas Reed

California is the third largest state of US. Covering a total area of 163,707 square miles, this state houses a total population of 36, 961, 664 people. California is landlocked on all three sides except to its west where there is the Pacific Ocean. To its South, this state shares an international border with the Latin American country of Mexico. While to its north it has the US state of Oregon, to its east it has Nevada and Arizona. The sex ratio in this state like most other states of US is good. With half a population comprising of females, there is but plenty of opportunities for pharmaceutical sales employment in California.

A job in pharmaceutical sales in California is easy to bag once you know where to look for. Don’t be disheartened, if in spite of possessing the required talents you have not been able to land yourself a job, for we are going to give you exclusive information about jobs in pharmaceutical sales in California. If you are a resident of this place and are on the lookout for a chance to work with well reputed companies in the California pharmaceutical sales department, then do not forget to check out these places:

1.Warner Chilcott is offering a job from Redding for the post of pharmaceutical sales representative. The recruit will have to effectively market a birth control pill extremely rich in iron content named Loestrin®. If you are interested to work with a company that has a good reputation in the pharmaceutical industry do not give this opportunity a miss. This company has been dedicatedly working for many years, with a more recent shift in focus towards women healthcare. This company like all other good company requires you to have a bachelor’s degree in sales marketing from an accredited university and a working experience with a certified successful track record.

2.ASN Healthcare is offering a job from San Francisco for anyone interested to work with this company in the post of pharmaceutical sales representative. It is in fact a job that will pay you as much as 90k a year and will give you a chance to earn bonus perks provided you can reach high sales marks. This company does not demand work experience but definitely needs you to have a four year degree in business development and marketing sales. If this was not enough, let me add the cherry on top- ASN Healthcare offers you the chance to earn as much as 30k a year as part of commission on the sales that you have made. So if this offer interests you send in the application letter right away.

3.This is a Visalia based job for the post of Outside Medical Sales Representative offered by a company named Pacific Pulmonary Services. It promises to be a highly remunerative job and it is in essence a patient care coordinator type job, whereby the recruit will have to report to the district manager.

Do try these sources out and get yourself a pharmaceutical sales job in California!
Silas Reed, Writer for http://www.sellingcrossing.com/lcjobtypelisting.php SellingCrossing, writes articles that inform and teach about different selling job profiles. Please visit http://www.sellingcrossing.com/lcjobtypelisting.php http://www.sellingcrossing.com/lcjobtypelisting.php and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the selling profession.

The author invites you to visit: http://www.sellingcrossing.com

by: Chris Hill

If you are sheep producer then part of your operations includes putting your sheep for sale.

Where and how do you put your sheep for sale?

• Public auctions.

Putting your sheep for sale in public auction is convenient and easy. There are regular weekly sales and special dates when graded sales are held prior to various religious holidays that observe the consumption of sheep. Moreover, putting your sheep for sale in public auction means you get a prompt payment. The disadvantage however, is that you cannot determine the selling price of your sheep prior to the auction. This is because in public auctions, “price discovery” or the determination of the price of your sheep is based through demand and supply factors.

• Direct sales to Ethnic/Religious groups.

A majority and constant demand for sheep comes from Muslims, Jews and other ethnic/religious groups that consume sheep as part of their religious observances such as the Ramadan and Passover. As a producer, you can take advantage of this by selling to these groups directly or through a middle man.

• Selling directly from your farm.

The advantage of putting your sheep for sale directly from your farm is that your profit margin is greater. This is because you don’t have to go through a middle man who gets a percentage of your income. Also, you will not be paying for transportation costs because your sheep will be picked-up on farm. There are many ways to market your sheep for direct sales from your farm: through word of mouth; by placing classified ads in newspapers; posting flyers prior to major holidays; sending advertisements to magazines, newsletters, TV and radio stations of ethnic groups; you can even use the internet to sell your sheep; or hand out free samples at your local famer’s market.

• Selling your sheep to meat processors.

The advantage of selling to a meat processor is that you will know the price of your sheep before hand. You can also expect this price to remain constant, but you can also periodically renegotiate when necessary. Nevertheless, in this kind of setup, you are required to produce a constant amount of sheep with a certain level of quality, periodically.

• Hiring a middle man or sales manager.

If you do not want to go through all the hassle of putting your sheep for sale, you can hire a middle man or sales manager who will do the job of finding you the most profitable way to sell your sheep-but of course with a commission as payment.

As you can see, there are many venues and ways on where and how to put your sheep for sale hence, adding to the profitability of raising sheep. Just remember to utilize all the information and possible options available in your area before choosing the method of sale that will give you the most profit.
Are you looking for more tips on raising sheep for profit and selling sheep? Separate yourself from the usual sheep owners who are prone to common mistakes. If you would like to learn more tips on caring for sheep and how to raise sheep correctly, click here: http://www.howtoraisesheep.com

The author invites you to visit: http://www.howtoraisesheep.com

by: Frank Breinling

There are several elements that contribute to the success of a money making website, and while sales are definitely the end result, they are not the only contributing factor. In order to generate sales you must be able to get the information to your target audience. If no one knows about your website and what you are offering you will not generate any sales volume. With that in mind it is reasonable to assume promoting your website is a prerequisite to generating sales. However, neither element can stand alone: you need to promote your website to generate sales volume.

Do not have the mistaken idea that once you do the initial promotion and begin to generate some sales volume you can stop—or at least reduce the amount of promoting you do. Unless you have a consumable product such as food items, batteries or other products that have limited lives, you will always need to have a database of customers to replace those who have what they need. Even if you provide consumable products there is always the potential for losing customers for any number of reasons such as:

– They have found a more competitive price

– They no longer need the products or services you have for sale

– They no longer wish to buy online for any number of reasons

– They have moved and may not be able to choose the products they buy (nursing home, living with relatives, renting a room, etc.)

In order to continue increasing or maintaining your sales volume you need to continue promoting your website. While your initial promotional efforts will bring in some customers, you need to continually increase the visitors to your website in order to achieve and maintain a profitable money making website. While it may appear you will eventually exhaust your database of potential customers from your target audience, such is not the case. There are always new web surfers, so you will always find have enough people in your target audience to make your marketing efforts worthwhile.

If you want your website to be extremely profitable you will need to continue your marketing efforts throughout the life of your website. The more visitors you add to your database of potential customers, the better your chances are of increasing your sales volume and thus reaching the financial goals you have set for yourself. The money is in the list!
Frank Breinling is a recognized expert in Affiliate Marketing. Here you can grab his FREE Report about Affiliate Marketing Ideas http://breinling.com , his newest Project you can find here http://ebooksalespage.com

The author invites you to visit: http://breinling.com

by: Tony Marriott

This is the fourth in a series of five articles taking you through the basic steps you need to complete to successfully market anything on the internet. This article looks at how to funnel your customer leads to the point of sale where they can actually buy the product. For affiliate marketing, where the point of sale is not your own website, this is especially critical.
There’s basically four methods

1. Direct to vendors sales page web site
2. Direct to the purchase page
3. Via your own squeeze page
4. Via your own website

Lets look at these in more detail

1. If you send the customer directly from your ads to the customer sales page you have no need for your own website. This means no hosting fees and no web skills required, hopefully the vendor sales page will do the selling and result in sales.

This is good if you have no web skills at all or want to get started quickly. Although most web hosting companies now offer ‘no skills needed’ template built web sites.

On the downside you have no opportunity to capture the customer or offer the customer any additional products. There are also issues in that your links to the product will clearly be seen as ‘affiliate links’ by those in the know. There are ways of ‘masking’ your affiliate link but none are very good unless you have your own website.

One quick option you do have is to simply buy a domain name. You can then set ‘forwarding and masking’ on your new domain name so that you can use that in place of your affiliate link to get to the vendor sales page. If you want to get up and running swiftly then this is a good option in the short term.

2. Sending traffic directly to the purchase page is pointless if the customer has not already been given the guided tour of the product and set up ready to buy. For new starters this not a realistic option. The reason for sending directly to a vendors purchase page is to bypass his sales page if it is not converting customer leads. You will then have to convince the customer to buy the product yourself and you will have to have done this either on your own website or squeeze page. (See 3&4). This is an advanced marketing technique but not for a new starter.

3. Sending traffic to the vendor via your own squeeze page is a good idea. What you effectively do here is pre-qualify your leads. The better qualified your lead the better chance of a successful sale. If your squeeze page is very good you may bypass the vendor sales page altogether and go straight to purchase point. Worth offering the option on your page! You will also use your own domain name to get to your squeeze page and not your affiliate id URL.

On the down side you need to host your squeeze page in the same way as a web site. You also need to ensure that your page enhances your sales and not reduces them by using a continuous improvement process.

4. Sending traffic via your own website is a great idea. You have the opportunity to mask your affiliate ID and you can capture customer details for ‘back end sales’. Long term this, or a squeeze page, must be your options. Also you can sell your own products from a website if you have them and offer content that will draw the customers back to view the website again, giving further opportunity to sell.

With a web site you can also start to create your own brand and have a domain name and corporate image to use in all communications. Long term this creates recognition and more customers confidence which results in more sales.

The downside is that you really need some skills in web site creation but there are plenty of tutorials and new applications that make it very very easy – honest!

Domain Name and Hosting

You will need a domain name and a hosting account if your going to put up a website or squeeze pages. You really can’t beat VodaHost at this game. They have the simplest and cheapest way to get a professional website up and running. They give away their BlueVoda (check out the video) web site creator which is absolutely the easiest one on the planet and it is not limited in functionality either. You simply buy the hosting and everything else, including your domain name and unlimited web space and bandwidth, is free so it is likely to be cheaper than other hosting companies who end up charging you for all the separate bits which can often come to quite a large monthly sum. Another big plus is that everything is integrated and I do not think any other hosting has this. i.e. you create your website in BlueVoda and you can upload it with a single click. No need for third party FTP or slow web based file managers.

Tony Marriott has worked for over 33 years at the top of the UK IT industry. He now lives in Greece and is the founder of The Online Income Club. Additional detailed information, the BlueVoda video and free download can all be found at http://www.TheOnlineIncomeClub.com

by: Dave Mastovich

Light Reading is a series of communications from MASSolutions that sheds light on common business challenges and provides solutions to strengthen your bottom line.

Most marketers have heard the phrase ‘Truth in Advertising’ and there’s even a spoof on YouTube about the lack thereof. But, what about Truth in PR… and Sales?

After speaking to students at Carnegie Mellon University on marketing and public relations, I was surprised that many of their questions focused on whether or not telling the truth in the media was a sound strategy.

As our parents and kindergarten teachers taught us, the obvious moral answer is ‘Yes.’ However, it is also the practical approach.

First, with regard to media and public relations, telling the truth is essential. You can pick your favorite media gaffe that resulted from a public figure being less than truthful. ‘The Media’ will find and report contradictions and in the internet age, the story can potentially reach the masses within minutes.

Journalists have been taught to ‘get the story, get it first and get it right’ throughout their educational and career experiences. They have both the instincts and the training to tirelessly pursue what they believe to be the truth. If you hide behind a ‘no comment’ or offer a less than truthful response, you will be perceived negatively when the reporter eventually does break the story… and someone will.

With regard to Truth in Sales, think about how you feel when you are the prospect and a salesperson goes on and on about the amazing things his or her product can do. You probably wish that they would shut up and listen to what you are saying so you can tell them what you want. Salespeople are often trained to use various ‘closing techniques.’ The problem with these so called ‘techniques’ is that they usually question the intelligence of the prospect and end up being a waste of time for everyone involved.

Selling is more about the basics, the equivalent of blocking and tackling in football. Salespeople need to listen to the prospect, ask probing questions and needs match appropriately based on the strengths of their product or service. Admit the weaknesses of your product early because the prospect will usually know or figure out that your product isn’t perfect. Focus on the true strengths of your product, service or company and leave the hyperbole to your competitors.

Truth in Advertising does exist and the winning companies adhere to it. Truth in PR must exist or you and your company will lose credibility. Truth in Sales will help you stand out from the competition and ultimately lead to more business for your company.

David M. Mastovich, Massolutions

David M. Mastovich is the President of Massolutions, a strategic marketing firm that focuses on improving the bottom line for client companies. Massolutions develops, implements and evaluates integrated marketing, development, public relations and communications programs that increase awareness, revenue and market share for clients.

Mastovich has held senior management positions with the University of Pittsburgh Medical Center (UPMC), Duquesne University and Monongahela Valley Hospital and has led the strategic turnaround of organizations in numerous industries. He is known for his expertise in improving organizational efficiency and implementing cost-saving strategies. Mastovich has a track record of crafting and implementing strategic programs that increase market share and awareness while improving the bottom line.

He led the turnaround of Duquesne University’s marketing and public affairs programs through process improvement and strategic planning programs. Duquesne experienced back-to-back record breaking freshman classes in both size and academic talent and instituted a new branding and positioning campaign, Do More… Duquesne University, that helped increase awareness among key target audiences.

Mastovich helped UPMC build brand equity by leveraging its sports sponsorships and was instrumental in UPMC Health Plan’s exponential growth to 400,000 members through targeted marketing and communications programs. UPMC’s marketing and advertising were considered ground breaking in the health care industry.

Mastovich also led the turnaround of two radio stations in the Johnstown/Altoona marketplace from ‘worst to first’ in Arbitron ratings and a multi-million dollar turnaround from a fiscal perspective.

David M. Mastovich, MBA, is the president of Massolutions, a Pittsburgh based Strategic Marketing firm that focuses on improving the bottom line for client companies through creative marketing, selling, messaging and customer experience enhancement. David can be contacted at 412 201 2401 or emailed at info@massolutions.biz.”>info@massolutions.biz.

http://massolutions.biz