by: Silas Reed

An Advertising Sales Director develops, decides, implements, regulates and manages the advertising strategy of a company, both from the business and sales point of view. Is is the job of an advertising sales director to make future projections, forecasts and budgets for advertising related to sales. Advertising directors often work in harmony with marketing and public relations department. They develop and manage various strategies relating to the promotion and advertising of a product or service.

They negotiate agreements related to the same with various sales representatives and promotional agencies. They are responsible mainly for the placement of ads and managing the development and promotion of sales materials. They focus on efficient management of advertising sales representatives to carry out the promotional work smoothly.

The advertising director is responsible for overall promotion efforts and endeavors. He may oversee creative staff as well as account executives, from media directors to sales representatives. The director may employ the use of various media resources for his advertisement ventures such as internet, television, radio, hoardings and other growing number of media applications. They generally hold a bachelor’s degree in advertising, journalism, media studies, marketing, mass-communication or related areas.

An Advertising Sales Director is required to be efficient in handling public relations human resource management. He should be efficient and self-motivated with good presentation skills. An ideal sales director should be creative and imaginative to generate new concepts and ideas, good written expression, written and verbal comprehension and work efficiently in a team.

Advertising Director Responsibilities

Job Responsibilities of a Advertising Sales Director include the following

Design and develop a brand image and recognition for customers’ products or services.

Develop and direct advertising campaign to create brand name and awareness among consumers.

Create and implement strategies for promote sales of products and services.

Work with creative teams to implement brand building and promoting strategies.

Make forecasts, budgets and future projections to manage cost effectively.

Conduct team meetings at regular intervals to ensure smooth advertising campaign for the client.

Conduct meetings with clients to know specifications and convey the same to creative heads.

Handle projects and deliver the requirements of clients within deadlines.

Monitor every aspect of advertising campaign till the completion.

Most advertising directors do no enter the workforce at the executive level. They have to work their way up through the ranks of the advertising world to the director level. Some even start off as advertising sales agents, assistants, market researchers or analysts and gradually work they way up to the position of an accounts executive or advertising manager before reaching the director level.
Silas Reed, Writer for http://www.Advertisingcrossing.com AdvertisingCrossing writes articles that inform and teach about different Advertising job profiles. Please visit http://www.Advertisingcrossing.com http://www.Advertisingcrossing.com and sign up for a FREE trial to gain access to some of the many jobs we offer in the Advertising profession.

The author invites you to visit: http://www.advertisingcrossing.com

by: Anthony Harris

Businesses at present cannot settle on the traditional marketing of their products or services. Such methods such as print and media advertisements are not practical in the modern world we are in today. More and more businessmen result in marketing via emails.

There are numerous advantages of email marketing. If handled correctly, it can help a business owner to continuously deliver the correct content to the perfect clients to achieve high response from them. You can reach clients globally and border will not be an obstacle on your transaction. Faster responses from your clients are also possible because the system is interactive. The clients can also enjoy your website and campaigns with your music, videos or other interactive games. This can further their interest in any of your products or services.

Since the email marketing is round the clock and limitless, you are assured that your brands are advertised without the need of monitoring it. You are not only having less work but you are also lowering the operational expenses as well. It should be noted that the costs incurred in testing, designing, receiving and sending of an email ad is 78% less costly compared to paper based marketing.

Look for the best email marketing company that can help you with your success. Here are just some of the options:

1. mUrgent Unlimited. The company claims that it is the most profitable yet the most affordable email program which does email marketing. It surely increases customer communication, announcements and promotions. As the name implies, it offers unlimited, full-service and unique marketing program.

mUrgent Unlimited takes pride of taking care of your company 100%. The company is in charge of every workload from printing of enrollment cards, to the inflow of data of the clients and custom designing of monthly sends and email library. This process increases the frequency of purchase since customers will have repeat orders.

2. EmailLabs is a subsidiary of Lyris Incorporated which claims to be the leading company with regards to email marketing solutions. They have easy to use technology. Its hallmarks are the unrivaled tracking and segmentation secures and filters together with continuous product development.

The company also provides the service and expertise needed to make the email marketingefforts successful. It provides a web-based interface which allows an easy integration to customer data thus eliminating the hassles of installing or managing in-house email software.

3. Yesmail is another email marketing provider which provides flexible solutions to any business size. It operates around their goals of offering strategic services and innovative technology. The company has marketing solution portfolio including lead generation, data management, interactive applications, best practices consulting and direct marketing applications. With all these at hand, they promise any company a proven return on investment capabilities.

4. Optimum Response is a company which offers a quick way of promoting your product or service. Itís a fast and effective means of reaching millions of online customers. The company work closely with the client; teaching them how to develop perfect messages to bring about their content based to their strategic goals. The campaign is cost effective since it can be purchased on a cost per thousand impressions, cost per action or cost per click bases.

5. Delivra is another email marketing company which helps companies communicates by offering email marketing services and software. It empowers marketers by providing them a user friendly tool they need to send, create and track email programs. It also provides additional services needed to make the email campaigns a success.

Email marketing is an opportunistic and a good method of communicating with the present and future customers. If this process is executed perfectly, it can bring countless benefits to any company. So choose among the numerous email marketing companies and wait for your profits to increase!

*********For more information about Email Marketing Company be sure to follow the link in the resource box below to receive your free home business Cd.

All rights reserved. Article may be reprinted as long as the content remains intact and unchanged and links remain active.
FREE! How To Get Up To 37 Checks Per Month, Earn Upwards Of $4,954.55 While You Sleep At Night, And Recruit WITHOUT Ever Having To Pick Up The Phone http://www.thenewbizsuccess.com

The author invites you to visit: http://www.thenewbizsuccess.com

by: Kaiser Ng

You’ve worked hard drawing traffic, building a list, establishing good rapport and now you plan to promote your products. This article will show 7 internet marketing trends used in sales funnels by highly successful internet marketers so you can maximize profits from your sale.

Many internet marketing trends have been applied to the sales process, known as sales funnel after/before a prospect clicks on the ‘Add To Cart’ or ‘Buy Now’ button. The key is to maximize profits or benefits from a prospect, which is not limited to just sales, but also leads as well.

1) One Time Offers (OTO)

Upon clicking ‘Add To Cart’ and processing the payment, the customer is lead to a new page called the OTO page (one time offer page). Since they are already in the buying mood, chances of them clicking yes are significantly higher. Tell them that this offer only happens once and will disappear forever once they leave this page. This is also known as a time sensitive offer.

2) Upsell

Once the customer has bought something of interest, its time to sell them something related which, if purchased, will greatly improve the benefits of their earlier purchase. An upsell is usually a product that is more expensive than the initial product. Example if the initial product is sold at $47, the upsell can be sold at $67. This is really effective, because if they were willing to part with their money means they are likely to spend more to reap the full benefits of the product.

3) Downsell

Similar to upsell, just that the downsell product is priced lower than the upsell. E.g $27. It is best to put a downsell after an upsell because the main reason people do not buy an upsell is because of financial constraints. Ease their burden and give them part of a full product (e.g 4 chapters of an e-course) for a lower price.

4) Opt In Boxes

If you have a sales page for a product on a certain niche, it is wise to put an opt in box in the sales page as well, offering some free benefit related to the niche which you have targeted. Even if the customer does not buy anything, you still still have a loyal prospect which you can build rapport and sell to at another day. Leads are as important as one off sales as you can continue to provide value and promote to at a later date.

5) Exit Popup Scripts

Instead of putting an opt in box in your sales page, use an exit pop up script to turn the customer who just bounced into a lead by offering a free product or something that will entice him to sign up. This is an effective internet marketing trend because once the customer leaves he is most probably gone forever unless you can get him into your list.

6) Entry Popup Scripts

Some internet marketers prefer to use the entry pop up to generate leads as the visitor enters the sales page. Which converts better can only be determined by split testing. Try it out on your own campaign to see which works better.

7) The Ultimate Sales Funnel

Combine all of the internet marketing trends above! Grab them with an entry pop up, then if they buy, give them an upsell, downsell, one time offer and an exit pop up as they leave!

Internet marketing trends are constantly evolving, and by staying on top with the latest trends, we can use these trends to maximize profits in our web campaigns.
Kaiser is the founder and CEO of IMPatterns.com. A follower of internet marketing trends, he believes that we can obtain valuable insight from observing what successful internet marketers have done. Don’t waste time re-inventing the wheel, just apply what works to achieve massive results in your online businesses. Grab the latest internet marketing trends now at www.impatterns.com!

The author invites you to visit: http://www.impatterns.com

by: Nisa Rahim

The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad will be viewed by your targeted customers and that your leads will be followed by these users? Here are a few tips.

1. Place an ad on the websites frequented by your target customers. Before doing this, you need to define who they are. Placing an ad on sites that they usually visit will increase the possibility that your ad will capture their attention and will be followed your target customers.

Also, consider the website’s search engine placement, traffic, external linking and the other ads placed on it. External linking will determine if there are other sites that link to this site. This will mean that people can get to the site where your ad is placed, even if they are browsing a different site. Check if many of your competitors have ads on this site.

2. Placing ads on some sites cost some money. However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site. This is also true about the newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking. This is similar to making a statement that your site’s content is important that other sites have links to your web pages.

3. Pay-per-click (PPC) is also a good method in Internet marketing. You will only need to pay for the ad if the link is clicked. If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses. There are also services that help you determine effective keywords and monitor the PPC results.

4. Choose your domain name wisely. It is still being debated if domain names matter when it comes to search engine placement. Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site even without the links.

5. Make sure you have useful content on your sites. While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer’s confidence in your site. It may even affect your sites traffic and can get your site removed from search engines. So make sure that keywords are used strategically.

6. When thinking of keywords, think like your target customers. What do you think are they going to search so they can get to your site? Remember to use specific keywords or key phrases. Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

7. Track your ads. Always check how much you have spent on placing links on frequently visited sites and on PPC. There are services that allow you to monitor PPC transactions and how many of these end in sales. You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.

One final tip on marketing products and services, sell the benefits. It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications. Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn’t mean that your website has to stack under your competitors’ websites when presenting search engine results. Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

To find out more on effective Internet Marketing strategies, visit http://www.simplyrichsg.com/nsi

An avid reader who is consistently learning and upgrading myself on marketing strategies to achieve optimum results.

Visit http://www.simplyrichsg.com/nsi to find out how I discovered the secrets of Effective Internet Marketing.

by: Hal Warfield

Let’s face it – sales are good and you are pleased at your progress. So what else should you be doing to grow your business?

You initially built your successful small business on your own abilities. You grew it further by adding a sales person or two. Now you’re at a decision point: what do you do to grow your business further? Do you want to grow to the proverbial “next level”?

If you are that business owner it’s time to delve into marketing; you know you should but you’re not sure how. This article is designed to help you embrace marketing for growing your business.

Marketing has many definitions. It’s often thought of in terms of paid advertising. For our purposes we will use the following formula to differentiate sales from marketing.

A sale is achieved in four steps: Attention, Interest, Preference and Choice. The last two are the responsibility of sales. The first two – attention and interest – are the responsibility of marketing. That’s it – no heavy marketing jargon; the role of marketing is to focus attention on your products and services and then gather the interest and feed it to sales.

Expecting sales people to do your marketing is like expecting hunters to give up hunting in order to farm. The proper place of marketing in growing a small business is feeding opportunities to your sales staff who go forth and make your product or service the preference and then the choice.

Your business will grow to the extent that your sales force has a steady steam of qualified suspects (leads). Marketing is the means of finding those suspects. Why do many small businesses focus on the sales aspect of business growth?

I believe it feels ‘easier’ to go out and beat the bushes looking for another sale versus taking the time to build a marketing approach that works. If you are selling then you are ‘doing’ something. If you are marketing you may feel you are just adding expense.

Marketing is the servant of sales; too often it’s the other way around. Marketing is too often associated with “trash ‘n trinkets” and trade shows and too often isolated from the sales process. When I was in direct sales we always complained that the marketing folks were too far removed from what we in sales had to deal with.

What does it mean to be the ‘servant of sales’? Specifically, marketing’s only reason for existence is to provide leads to sales and to track the effectiveness of what they do in finding those leads.

Taken further, a marketing plan should target those who would most benefit from your products and services and then implement methods that will gain attention and interest.

Understand that a sales person still must close the sale. But the success of that sales person can be multiplied if they don’t have to split their time by finding their own sales leads. Again, that’s the role of marketing. A sales person is measured and compensated by the revenue they generate. Marketing efforts should be measured (and compensated for) the amount and quality of leads they provide to sales.

Another way to look at it is that Marketing feeds the top of the sales funnel. Don’t waste your sales people’s time with generating their own leads; put in marketing methods that work and let marketing fill the top of the funnel.

Another reason business owner’s focus on sales is the time factor – effective marketing takes time and persistence. Many owners would rather focus on selling due to its direct impact on today’s business.

Okay, so you know you should be doing marketing but a) you don’t know what to do, b) you don’t know how to do it, c) you’re not sure what activities would work best in your business, c) you really don’t want the expense of hiring a marketing person.

Let’s talk then about marketing methods that are relatively inexpensive and can be outsourced – and how to decide which ones will work for your business. And notice as we go through them that none of them are focusing on paid advertising.

Marketing Methods

Webinars

Many of us have “attended” a webinar; a hosted presentation accessed via a website and telephone. If planned carefully these can be a powerful way of presenting your company to a wider audience.

Numerous companies offer Webinars including www.webex.com and www.gotowebinar.com. The “trick” with a webinar is to carefully craft your message and desired response to the medium. By this I mean that it is very easy for attention to wander when sitting in your office watching a slide presentation. Phone calls or IMs coming in can divert the audience attention easily.

Rather than trying to fully demonstrate a product or service focus rather on the “high points”. Design the session to prompt viewers to request further information by offering a white paper or a CD or a free offer of some kind.

Remember that the participants are indeed “viewers” and work to keep their interest. Long, text-filled PowerPoint slides should probably be replaced with images or short videos. Excellent resources for improving PowerPoint presentations can be found here: http://www.michaelhyatt.com/fromwhereisit/2007/11/how-not-to-use-.html and http://lifehacker.com/software/geek-to-live/rock-your-presentation-with-the-right-tools-and-apps-304418.php.

Marketing a webinar is also a challenge. You must find a mailing list of potential email addresses and, again, make the webinar sound interesting and useful. Contact us at www.marketstrategy.cc for more help with Webinars.

Email Blasts and Newsletters

Related to the webinar is the Email Blast. An email blast is accomplished by purchasing a list of potential prospects and sending them a “bulk” email. The simplest way to do this combines Microsoft Word, Excel and Outlook to send out a text-only message to the list. These lists can be purchased or even found online. Due to security changes in Outlook, you can only send plain text in this manner.

If you want to send a more formatted email message you will need to use a company that provides this service and has their own mailing software that avoids the problem of text-only messages.

Again, since many of these may be “captured” by Spam filters, it is important to craft the message and the subject line carefully. This type of message should seek a request for more information again by offering a free offer such as a white paper or CD.

In a related vein, an Email Newsletter can be used successfully to keep in regular contact with customers and prospects. While you can do this yourself, companies such as www.constantcontact.com provide easy-to-use templates and tools to create good-looking HTML newsletters with pictures and content of your choosing.

The difference here is that Constant Contact requires the list be “opt in”. Opt In means that individual must subscribe to your newsletter and must also have an easy way of canceling their subscription.

A combination of a text-only email blast advertising your newsletter may result in new prospects and customers.

Articles

Almost every business has a potential magazine or journal audience. Whether retail, professional or institutional, there are magazines, journals and websites aimed at your potential customers. Writing for these publications can establish your expertise and reputation among prospects and your existing customer base.

Now before you dismiss this out of hand (I’m not a writer; I don’t have time to write, I don’t know how to get it published) at www.marketstrategy.cc we spend some of our time “ghost writing” articles and submitting them to the proper channels for you. We interview you to get the content, interview – when appropriate – your customers to gain additional information, and then craft an article that puts your business in the most positive light.

There are also services such as www.elance.com where you can find talented writers and designers who can help you craft your message and get it published. If you have enough information you may even want to consider producing an “e-book” in Adobe PDF format for sale or to distribute freely to enhance your reputation as an expert.

Telemarketing

This is one I used to shun like the plague. However in certain situations it may be an effective way to gain prospects. Let me define “certain situations” – if you cover a large geographic area with a small sales staff and your company is not well known, companies such as www.callboxinc.com can provide a fairly low cost calling program to potential customers.

The trick here is to carefully craft your message so that it elicits a request for more information from you or your sales staff. Do NOT try to close business but simply gain “attention and interest”.

It is critical that you have numerous conversations with your telemarketing company and that you have multiple training calls with the actual person who will be calling for you. You may irritate some potential customers but you may also gain useful leads for your sales staff to follow up.

www.MarketStrategy.cc can help you if you’d like to discuss whether this is an option for your business or not.

Trade Shows, Seminars and Speaking

Trade shows are what many think about when they think marketing but they can also be a black hole of wasted time, money and effort.

However, a targeted approach to certain tradeshows can yield useful results with planning and forethought. The approach “we’d better be there because our competition is going to be there” will just mean your sales staff sitting around talking to each other.

A targeted approach to a Trade show is to first make sure you can get a complete attendee list PRIOR to the show. A carefully crafted email and phone campaign can make sure prospects are aware you are exhibit as well as providing invitations to special events or showings of your product or service.

Your approach during the show should again seek to elicit a follow up meeting; not just a glad-handing “good to see you” approach. Questions should also be crafted that separate actual leads from “tire kickers”.

Following the trade show every attendee should again be emailed thanking him or her for attending (whether you spoke to them or not) and again offering useful information to them such as a CD, article reprint or white paper.

A seminar is similar to the Webinar discussed earlier. The key here is whether the expense of renting facilities and providing food and beverage is worth the extra effort. To be useful, a seminar should highlight and feature your customers, not you. If you have happy customers and experts presenting about your products and services you will gain credibility.

www.MarketStrategy.cc can help you decide whether or not a seminar is an effective use of your time and dollars.

Website and/or Weblog (Blog)

Everyone has a website (don’t they?) but does it really help you drive business? I won’t go into much detail here other than to say that you might want Market Strategy to give you a quick no-cost, no-obligation review of your site. We have done website re-design to help companies capture more “eyeballs” and cause them to actually do something with you.

A Weblog is basically an online journal; like an article in a magazine, a weblog establishes you as an expert in your field. A service such as www.elance.com can help with ghost writers if you and your staff can’t provide sufficient content to keep a weblog up to date with new information.

Brochures, handouts and other written materials

While still important, your printed materials should reflect an overall communication strategy that encompasses your website as well. Printed materials are typically most effective in Adobe Acrobat (PDF) format both for printing and for making available from your website as downloads.

Basically there should be consistency between your web material and your printed material. Again, www.marketstrategy.cc can help with web and print materials review.

Notice that we have specifically stayed away from paid advertising. In some circumstances advertising may make sense but, like trade shows, they can be unfocused and costly “shotgun blasts”. True marketing should more closely resemble a sharpshooter rather than a scattergun.

For a “free sample” of our services go to www.marketstrategy.cc.

Hal Warfield is Vice President of Business Development at http://www.marketstategy.cc. His experience includes 20 years of sales, marketing and business development. Contact him at hal@marketstrategy.cc.

by: Kathleen Ann

There are 3 major differences where direct marketing, also known as relationship marketing veers sharply away from traditional marketing and advertising.

You’ll see why it’s the most cost effective method any business can do. But especially small business because let’s face it – you’ll never have the money to throw at marketing and advertising that BIG business does.

And the good news is you don’t have to. These proven principles will work on or offline across the board, for any business, in any media, with any product or service.

But first let’s be clear that direct marketing is not just direct mail. It includes mail of course, but that was just the beginning it’s now expanded to include all the mediums available today. Remember the media is just the delivery method.

So here’s the 3 major differences between traditional marketing and advertising AND direct marketing using direct response advertising.

The first is – Direct Marketing is based on a one-on-one customer relationship which gives the ability to have 2-way communications.

Unlike traditional marketing direct marketing relies on dialogue. We all know that people do business with people they know, like and trust and that is best achieved by building the relationship. So it’s not the “catch and kill” approach here.

Getting the contact details of your prospective customer is goal number one because it puts you in control of the communication process. You are no longer at the mercy of the crowded marketplace when you are “talking” to your list.

It’s also easier to find more people like them.

The second is – Direct Marketing always has a call-to-action so the customer is asked to do something.

And that’s because you “ask” them to take the action you want them to take – either request more information or place an order immediately. Whatever is the next logical step in your sales process. In fact it’s called “a call to action” or “asking for the order” which doesn’t happen in the traditional advertising model.

You see there are actually 2 types of advertising.

The dreaded awareness advertising and the champion “direct response”.

It’s important to understand this because the biggest mistake I see small business owners make is they copy big businesses. You won’t make this mistake now you know about direct response advertising but naturally people think that big companies are successful so they must know what they are doing and they “copy” their type of advertising. It’s the last thing you should do.

Big companies use Awareness advertising which is image based advertising or brand awareness. These big companies, with well known brands have expensive ads that aren’t really selling they are promoting their brand trying to get you to “feel good” hoping when you are out in the marketplace making a buying decision, you’ll remember them.

They never ask their customer to do anything – think about all the ads you see on TV. It takes many years and many millions of dollars to make an impact. So don’t waste your money on this. You need ads that sell NOW.

And we’ve all seen those print ads that don’t ask the reader to do anything – just check out the yellow pages. People pay many tens of thousands of dollars for just one advertisement, depending on the size. And what do they do? Put a big fat logo at the top, boring feature after boring feature in bullet points and a phone number at the bottom. All about the company and product and NOT about the customer.

Direct response ads, on the other hand are all about the customer, their needs and problems because your customer is listening to radio station WIIFM or What’s in it for ME. And they offer a solution, make an offer AND ask the customer to “respond” using a call to action.

It’s obvious the difference this must have on your advertising response and now that you know this you’ll never look at advertising the same way again!

The third thing is – Direct Marketing results are measurable which means you know what works and what doesn’t.

Unlike mass advertising you can make an offer in any media and track the results. It’s simple. So once you know what works and what doesn’t you can test other ads or media to try to improve the results and increase your profit margin.

Tracking can be simple or sophisticated depending on your systems and resources and will vary for online and offline activities. But all you need is a way to identify where the responses came from and count them.

You can have proven, predictable results to build your campaigns on and who wouldn’t want that?
Small business marketing expert Kathleen Ann is the “Marketing Champion for small Business and entrepreneurs.” As a Certified Money, Marketing and Soul Coach Kathleen delivers breakthrough marketing strategies so soul-inspired entrepreneurs can Brand, Package and Price their services to quickly create more money, time and freedom in their business. For free articles, free resources and to sign up for her free audio and transcript “7 Must Know Secrets to Business Branding Success”, essential Branding strategies to help you attract qualified ideal clients in droves, visit www.powerupyourmarketing.com

The author invites you to visit: http://www.powerupyourmarketing.com

by: Jake Olvido

*The succeeding article is about Marketing Self Published Books, Optimized Marketing Promotion, Book Marketing Strategies, and many other useful tips about online book marketing.

Marketing your book as an upstart or self-published author can generate sufficient sales returns if you know how to strategically plan and diversify your campaign to reach a greater number of demographic readers.

To begin with, a book publicity campaign can become effective if it satisfies the following factors: (1) the marketing campaign has a clearly defined business plan as well as a feasible promotion strategy; (2) the marketing campaign has prepared an extensive “what-if’s” marketing decision making process tree to be always prepared and flexible for any contingencies; and (3) the marketing campaign must be practiced and reinforced and reviewed consistently for its effectiveness and success rate.

You can maximize on your campaign more efficiently by employing various marketing tools to improve your chances of connecting with a wider demographic base. These combinable marketing options include owning a customized author’s website; submitting a summary article of your book to free PR sites online; posting a hyperlinked ad of your book in websites with high visitor rates; and hiring the services of an email provider that lets you rent an email list to send articles and advertisements of your works.

For example, having an official website is a good start for your marketing campaign, because a customized site serves as your very own online bookstore, an important foundation base or support system from which other marketing tools and methods can be interrelated and dynamically linked. These Internet resources include online directory listings and online bookstores which have hyperlinks that reconnect or lead back to your official website, and vice versa.

Another usual recourse for authors after writing a new book is to send mails or emails to friends and acquaintances, aside from sending free press release articles to a print media company or an online organization for multiple reader browsing and even a possible critical journalist review, precisely resorted to because of its inexpensive feature as well as its capability to generate the so-called “word-of-mouth” or “viral vibes” of the new book’s interesting contents.

All in all, you can market effectively by combining these marketing options to connect with more readers with more beneficial results. This is called an optimized marketing strategy: simultaneously utilizing several cost-efficient marketing tools and programs available to reach an expanded demographic market, and ultimately leading to increased customer acquisition.

Just consider, from the marketing examples previously discussed, if, say, you combine any three of these—or more! What could that possibly spell for your book publicity efforts?

Your book has a potential to earn big profits especially if you market it well. Your book is unique, and its particular demographic are found everywhere and can be reached by various means—by email, by snail mail, by sending fax messages, by calling through the telephone, by preparing press kits, by posting online ad placements, and by conducting book signings, to mention just a few marketing methods. These methods can be as diverse as they can get; however, if you tend to take this matter for granted or just gloss it over as something unimportant or insignificant to your book promotion efforts, then you are severely limiting your given potential to earn greater profits from your newly released work.

Thus, getting the means and tools necessary to reach this target demographic need not be that expensive, complicated, and time consuming. For one, you can start simply by looking for book marketing services providers. A book marketing services provider specializes in planning for affordable and effective book marketing campaigns, and can conveniently help you with your marketing needs.

There are plenty of bargain offers from book publishing companies and over the Internet that will suit your marketing needs, and are reasonably-priced enough considering your limited resources. You can set your own selection criteria; just go and proceed with your own careful canvassing to see how well the various offers satisfy your specific marketing requirements and expectations.

Even if you are running on a tight budget or have limited means for the book marketing campaign, you can still get value returns for your precious investment by selecting wisely and keeping an open mind about the optimal prospects of your book marketing campaign.

Considering these, here are a few tried-and-tested techniques in optimizing your marketing campaign: Think “out of the box”, meaning you should be proactive, maverick and shrewd on your book publicity efforts, and never “resting on your laurels” for just a few marketing options relied upon initially. Moreover, find book marketing services providers that offer “package deals” or bundled programs, especially those with the greatest amount of features at a cost-efficient price.

In sum, you can reach more prospective readers and hopefully more book sales, if you carefully consider the highlighted features among the different offers, and finally choose which package combination is just right for you, according to your service preferences.

Jake Olvido is a Marketing Officer with BookWhirl.com, a leading provider of book marketing services. He handles all marketing aspects as well as the company’s public relations with the help of a professional marketing staff. You can contact Jake Olvido by calling 1 (877) 207-1679 extension 214 or e-mail him at JOlvido@BookWhirl.com.

The author invites you to visit: http://www.bookwhirl.com/

by: Silas Reed

If you have the dream to own a business and introduce new products in the market then you must get along well with marketing sales and services. There are people who inspire to become big in the marketing and business industry. Other than this, some people also aspire that others will follow them and take their examples when they enter this field.

Marketing sales along with proper service will help you connect yourself to the global marketplace. There are different kinds of activities that need to be performed by people who are interested in the marketing sales jobs.

First of all they need to have proper planning as well as managing capabilities. They must also have proper organizational objectives and to reach these objectives they must perform the marketing activities in the right manner. There are different kinds of jobs available for marketing sales and services.

You can either be a purchasing manager, or a purchasing agents and even a buyer. Other than this, you also have other options in the sales jobs in marketing. You can even choose to become cashiers, sales engineers, advertising sales agents, manufacturing and wholesale sales representative, insurance sales agents and much more.

There are lots of opportunities open for you in this particular field and this is the reason why lots of people are showing a great amount of interest in the marketing field. Marketing sales employment has become so common these days that there is a great competition among people trying for this field.

There are lots of students who are interested in an internship in marketing sales and services. The demand for these jobs is increasing day by day.

But if you really want to do well in this field then you must be very clear with the concept of marketing. There are certain skill sets that are very much necessary for proper marketing. You must always remember that everybody might not be fit for this job.

You need to have creative but logical bend of mind. Other than this, you also need to have good communication skills. It is very important to convince people so that they purchase your products or services.

E-marketing has also become quite popular these days. In this job you need not visit from door to door for marketing a product or service. There are various ways of E-marketing that has become popular these days.

When you are entering the filed of marketing sales and services you must also make sure that you carry out proper market research before you choose to introduce the product o service in the market. If you become successful in marketing sales then you can surely dream of reaching the top position.
Silas Reed, Writer for http://www.Marketingcrossing.com/lcjobtypelisting.php MarketingCrossing, writes articles that inform and teach about different marketing job profiles. Please visit http://www.Marketingcrossing.com/lcjobtypelisting.php http://www.Marketingcrossing.com/lcjobtypelisting.php and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the marketing profession.

The author invites you to visit: http://www.marketingcrossing.com

by: Anthony Dayal

What is Attribution Marketing?

The cutting edge and over-the-horizon concept we introduce for you this time is not just a concept but a prerequisite to business success, productivity and profitability. Attribution marketing is the art and science of logical resource allocation of your company’s marketing dollars. The choices are vast, varied and never-ending. How do you prioritize your marketing investments. More importantly, what benchmarks do you use in order to determine when to commit your hard earned resources to blogging, article marketing or press release submissions. Attribution Marketing provides a sound and evolving matrix to answer many of these questions.

Sales Method Sequence and Allocating Resources

Sales basics have to be in position. In which order do you sequence an e-brochure, e-mail, e-book, phone call after a potential customer has left behind a calling trail? Do you have a fixed sequence or will you try and pass control to the customer?

Another consideration is how much resources in terms of finances and effort are you going to direct toward particular efforts? Through web analytics, we attribute marketing productivity to the various sales tools and allocate resources. This is, however, only one of the various methodologies used in attribution marketing to arrive at robust and reliable client recommendations.

Multiple Inputs for a Viable Sales Funnel

Various sales inputs are measured for productivity and allocated in attribution marketing. For instance, a travel company advertises summer vacation packages in newspapers and magazines. It also sends outglossy and information packed catalogues to potential customers. Some buy these vacation packages within a week and others purchase the same summer vacation packages after 30 days. Now we can attribute the sales of those who bought the package within a week of receiving catalogues to specific factors that attribution marketing research can potentially identify.

The Attribution Challenge

The attribution challenge relates to those who bought the package after 30 days. How much do we attribute to the effect of receiving the catalogue and how much due to the effect of looking at the newspapers? This is simplistic.

Typically, travel companies call up clients on the telephone or send e-mail solicitations to opt in lists. So how much of the sales achievement is due to calling up or writing to the customer? Nowadays, most travel companies have websites and often the order is placed online. The extent to which the summer vacation travel package in question has been strategically positioned on the agency’s website and its relative outcomes is also an area of attribution marketing research.

Allocation between these various choices or “attributes” of marketing effort is vital for a healthy sales plan. Proper allocation of the budget between catalogues, newspaper advertisements, phone calls, maintaining a good website and other forms of marketing efforts have to be performed in a timely and professional manner.

Sales Efforts Are Not Independent

Often, sales efforts supplement one another. The website is listed on the newspaper advertisement, so customers search the site out and place their order. If you remove the advertisement and expect sales through the website, it may not happen, because people are no longer aware of your company. In other words, the advertisement not only builds your brand, it generates highly targeted and qualified traffic to your website. Only those prospects who are interested in your summer vacation packages will visit your website after reading the print advertisement.

There are travel companies which have only an Internet presence. Look at the various forms in which they could promote sales: e-brochures, e-mail messages, blogs, websites, print media, phone calls and so on. Obviously, attribution marketing is vital for them. When formulating a media plan, always consider the advantages of attribution marketing. If you are using the services of an interactive advertising and marketing agency, use their services for attribution marketing. Every marketing dollar is a vital resource and should be spent wisely.

Anthony Dayal is the CEO of Vistas Advertising and Marketing LLC, a UAE company which specializes in Flash website design from Dubai. For top-notch and state-of-the-art Flash-based web designing services that will wreck your competition, visit him at:
http://vistasad.com/web-designing-dubai-uae.php
Write to him at info@vistasad.com

The author invites you to visit: http://www.vistasad.com

by: Louis F. Burleson