by: Alvin Tan

by: Scott Moldenhauer

by: C.J.Hayden

by: Heather Jacobson

by: Mat Kelly

by: Alex Nghiem

In the Internet marketing world, there are many misconceptions and outright lies. But the biggest secret is one that is so obvious that nobody wants to talk about or is even aware of. In this article, I share what I (and many world class marketers) consider to be the biggest “secret” in Internet marketing.

At this point, you’re probably wondering? “What’s the BIGGEST secret?”

Before I share this secret with you, let me share a common mistake committed by 99% of Internet marketers. Almost all Internet marketers I know can quote you their opt-in rate and spend hours, days, weeks and even months tweaking their landing pages to get the highest opt-in rate. This is accomplished by asking for as little customer information as possible and casting as wide a net as possible. This usually requires asking for only the first name and the primary email address.

In many industries, this results in optimizing for the wrong results. What do I mean by that?

I spend a lot of time in multiple industries other than Internet marketing (including real estate, art, etc.) and for a long time, I was focusing on increasing my opt-in rate but rarely closed any sales (my sales for my products and my clients’ products range from $997 to $25,000 per sale). When I thought about it, I realized that in all of these industries and especially at these price points, the sale is accomplished via the phone, not via the Web.

Thus, without realizing it, I wasn’t collecting all the necessary information for me to complete a sale (that is, I wasn’t asking for a phone number because I knew this would reduce my opt-in rate). Most of the “gurus” who are teaching list building don’t take into account industries that conduct business primarily offline and/or the fact that high-end products are not closed via email alone. Heck, I am not sure that any of them has ever tested their methods in offline businesses!

Now, I do a 2-step opt-in rate that allows me to have the highest opt-in rate on the first page and then ask for additional info (including the phone number and mailing address) on the “thank you” screen. This enables me to follow up via offline methods including postcards, direct mail and even telemarketing.

What does this have to do with the biggest secret in Internet marketing? Simple…the most valuable leads often require you to follow up using offline methods. However, this contradicts almost all list building techniques being taught, which almost always teach how to get the highest opt-in rate. In this case, I made more money by having a lower opt-in rate…but I got higher quality leads, which enable me to follow up via offline methods. Again, in many, many industries, the sales happen via the phone and in some cases via the fax and direct mail.

So, before you spend too much time focusing on optimizing your opt-in rate alone, think through the sales process and figure out what is the best way to close the sale and collect information for that to happen, even if it means a lower opt-in rate.

Now that you know the biggest secret in Internet marketing and the next time somebody brags about their 50% opt-in rate, you will know that he/she is probably optimizing on the wrong thing and leaving WAY too much money on the table.

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Alex Nghiem is the founder of Blue Samba Solutions, creator of the Backend Cash Machine, a proven system for enabling clients to make up to 10X by building a backend of high-end products. His system has been used in multiple industries including art, real estate and many offline industries.

by: Desmond Mantor

How to use Keyword Marketing

Keyword identification is critical to Search Engine optimisation process. The usage of right keywords definitely results in a high position in the search engine results.

Whatever be your product or service, it is important to find the correct keyword to target the niche market. Keyword marketing is all about building a successful web site.

Keyword identification becomes important before you start building content for your web site. A keyword is identified by focusing on the products and services of your company and the target audience you want to focus on.

With the increased prominence of keywords many specialised software companies have come up which offer keyword related services. They function as suggestion tools, either free or on payment basis.

Wordtracker

Wordtracker is one such tool. It helps you identify the correct keyword that can be used for successful internet marketing campaign. It gives you the correct keywords which your potential customers will use to find information on the products that you offer. In addition, Wordtracker also gives you the phrases that are most likely to be used by the customers when they search the web for information.

Ofcourse, they charge a small amount for their services!

Keywords are increasingly becoming important. You can gain in many ways by using the correct keywords in your website.

The “key” is ofcourse proper keyword marketing. Even a good keyword has to be properly marketed i.e, placed at the right place in right numbers.

Enhancing Meta tags, Titles and Body of the Text

Used appropriately keywords can give very good results. You must use them in the right density (number of words) and the right place within your website. For good results use them in the meta tags and title tags. But while using keywords in the body text, you need to be more careful. Over use of keywords can result in your text being called “spam”.

Keyword density of 5 – 20% is considered appropriate. You must ensure that keywords appear in a natural manner, flowing smoothly with the other words/phrases. You can get the help of the SEO experts for understanding the right use of keywords.

PPC Marketing

Keywords play an important role when building a PPC campaign. The keyword or the key phrase becomes important when you buy a PPC advertisement as it is all about bidding for the right keyword. To choose the correct keyword for PPC advertisement you need to have a proper understanding of the market, which will help you find the correct keyword. One of the basic reasons of placing so much importance on keywords is that with them you can get the best results for your investment. If you choose the correct keyword in a PPC campaign your web site visibility can increase manifold.

Desmond Mantor is the Sales and Marketing Director of Have Traffic which offers highly qualified traffic for commercial websites. Have Traffic’s unique system of pre-qualifying visitors has proven, in independent tests, more effective than pay per click traffic. Please visit http://www.havetraffic.com to learn more about double qualified traffic http://www.havetraffic.com

by: Steve Hawk

I’ve noticed that the majority of reviews of the Resorts 360 network marketing opportunity are written by people who are selling the program. I am not involved, nor have I ever been involved in this business. For this reason, I wanted to write an honest, unbiased Resorts 360 review that you could rely on if you researching joining this business.

Resorts 360 Logo

First of all, Resorts 360 is a business that resides in the Discount Travel niche of the home based business arena. This is a good thing, in my opinion, as this niche offers tremendous growth, income potential, and an appealing product. Network marketing companies in the discount travel niche also stand a much better chance of long-term survival than those in other niches (i.e. nutrition, coins, etc.).

The company has been around for over 1 year and definitely does not appear to be a scam. The product is a discount travel club membership, similar to Primo Vacations and Global Resorts Network, that is a legitimate product that has world-wide appeal.

How Much Does Resorts360 Cost and How Much Can I Make?

Resorts360 is not cheap! There are 3 ways that you “buy in” to start your business:

1. VIP (Lifetime): $3,995 One-Time Payment – You will earn $2,000 for every sale you make ($1,000 for your first 2 sales)

2. 5 Year Membership: $1,995 Every 5 Years – You will earn $1,000 for every sale you make ($500 for your first 2 sales)

3. Annual Membership: $498 Every Year – You will earn $200 for every sale you make ($100 for your first 2 sales)

There is also a residual income component as part of the Resorts360 Compensation Plan but the majority of your income will come from your own sales as is the case with any network marketing business.

Can I Make Money With Resorts 360?

You can make money with Resorts 360, that’s a given as there are people already doing so. Will you make money with Resorts 360? That’s another question. It all comes down to how you market Resorts 360. You could have the best opportunity in the world, but if you don’t know how to market it properly, you will have little success. On the other hand, if you have an average opportunity but are a great marketer you will have success.

What you need to do, is figure out how you are going to market your opportunity, whether it be Resorts 360 or some other company. Will you market with the traditional methods (warm market, cold calling etc)? Or will you use newer, more cutting edge online methods such as using Social Networking Sites, Video Marketing, PPC etc. Just as importantly, you need to decide who you are going to market to. When you decide which methods that you are going to use, you need to master those marketing strategies and continue to stay up on what’s working now and what isn’t.
Steve Hawk is a Network Marketing Leader, Success Coach and Entrepreneur. He specializes in Lead Generation and Business Building Strategies that help the network marketer with their online marketing efforts. He works to help others create the home based business lifestyle!

You can learn more about Steve by visiting his personal blog at http://whoisstevehawk.com. To learn how you can improve your online marketing results, please visit http://www.7figuremlmsuccess.com.

The author invites you to visit: http://whoisstevehawk.com

by: Richard Stone

Many companies are battling for survival in the light of the current economic downturn with competitors invading all their traditional markets with prices 10% lower. The importance of sales training has come to the fore and this is how one principle manufacturer has reacted. Alongside cost reductions they have reorganised the sales force and introduced a development system for the sales team, which is specifically a training program for their distributors. With this they have succeeded in reinforcing their market position once more and in binding their distribution trading partners more closely to the company.

The system contains the following points

Objectives of distributor training: Building up trust and motivation in the distributive trade The training is intended to make the distributors work more efficiently for the supplier. Questioning distributors has shown that the company has chosen the right route to its intended goal. All the trained distributors stated that their organisational skills had improved. 80% said that training had made them better at planning and selling. 50% were able to polish up their financial know-how.

Raising turnover Distributors who have a precise knowledge of their products and markets will also sell more. Those distributors partaking in the trial phase of System, increased their sales by 102%.

Methods and contents of distributor training

Who should be trained? Not all distribution partners are amenable and suited to a training program. The manufacturer selected participants according to the following criteria:

How great is the likelihood that the distribution partner will commit themselves fully to the company?

Does the distribution partner possess a sufficient financial base to be able to invest the necessary time and the appropriate personnel in the training course?

Does the trading partner have a stable organisational structure?

Is the trading partner’s home country economically and politically stable?

Does the trading partner hold out sufficient prospects of growth in their sales, market shares and margins?

What should the contents of training be? Product knowledge: Many managers believe that distributor training should above all be sales training. They forget that a strong awareness of goods is and remains the basis to successful selling! If a distributor proves himself incompetent in the customer’s eyes he cannot expect loyalty!

Selling technique: On this score the manufacturer transmits know-how in the fields of negotiating tactics, concluding techniques and general sales management.

Planning: Storage and transport costs for products are enormous. A sensible system of requirement planning [dictated by plant divisions for materials and operating supplies] will help to reduce costs here markedly. Where should training take place? This is a very complex question primarily confronting internationally active companies. Centralised training at the firm’s headquarters has the advantage that highly-specialised staff and all the products necessary for demonstration purposes are available there. Also if top management participate in the training this strengthens motivation.

Opposed to that as disadvantages are the substantial travel and accommodation expenses that usually have to be assumed by the company. An extra problem is that the distribution partners only make half-hearted use of the training as they infrequently get away from their everyday job.

The producer follows a double-track policy here. At the company head offices basic training courses take place lasting two to four days. 60% of the distributors’ available time is spent on theoretical teaching and 40% on the practical. Besides that, the company maintains regional training centres in Brazil, Japan, Australia, Malaysia and Spain, where the subjects of selling technique and planning are dealt with more intensively.

Who should give training? An internal staff unit is responsible for developing training concepts and contents as well as the management of training. The individual programs are carried out by external trainers. Trainers with practical sales experience are preferred. They are more convincing than pure theoreticians, have a feel for the market and bring in more ideas. To stop the signs of strain new trainers are repeatedly being utilized.

What methods of training? Methods are employed which stimulate the distributors to assume an active role: role-playing, video recordings, direct observation. What has proved to be inefficient and so has been rejected is boring ‘cramming’.

A comparison between ‘trained’ and ‘untrained’ distributors allows conclusions as to the success of training.

Monitoring results The company continually compares the sales results of trained and untrained distributors using the indicators: turnover per customer visit, market share, new products as share of turnover and lost order rate (share of orders that fail to be achieved).

To guarantee the success of training recognised defects are eliminated immediately and concrete proposals for improving training procedures are put into practice straight away.

Follow-up training It is not enough to invite a distribution partner to a training course once and then just to ‘cross him off’. That is why the manufacturer also offer their distributors the self-monitoring and training program Management Minded Supervision (MMS). MMS enables distributors to carry out their own sales training courses for their salespeople and to monitor their own results.

Richard Stone (richard.stone@spearhead-training.co.uk) is a Director for Spearhead Training Limited that specialises in running management and sales training courses to improve business performance. Richard provides consultancy advice for numerous world leading companies. View more ways to motivate a sales force at => http://www.spearhead-training.co.uk

The author invites you to visit: http://www.spearhead-training.co.uk/

by: Tsuyoshi Suzuki

Introduction

Online marketing is a billion dollar industry that is fast overtaking the traditional means of advertising. Online marketing, (also known as web marketing, search engine marketing, SEO or internet marketing) is vital in today’s internet savvy world. It has been proven to be the most cost effective investment in capturing targeted product enquiries and online sales, resulting in a growth for your bottom line and your business. It helps you to promote your business and is extremely cost effective and measurable. Differences Between Online & Offline Business

Business

Internet marketing is associated with several business models. More and more flea market sellers are putting their items up for sale online and running their business out of their homes. For both companies and consumers that participate in online business, security concerns are very important. The main models include business-to-business (B2B) and business-to-consumer (B2C). Are only experienced in some areas of online marketing and will sell you this whether its right for your business or not. Most companies will promise you the world to get your business. It allows people to stay in touch, information to be found quickly, and businesses to reach potential clients all on a much more cost effective basis than ever before.

Media

The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing. Internet marketing is the process of growing and promoting an organization using online media. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry.

Strategy

Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, market research, email marketing, and direct sales. But what most companies overlook is that before you do any form of web marketing you need to have a clear out that will work for your particular business, in your particular industry. Do not focus first on understanding your business and creating the correct marketing strategy, instead they blast away with your dollars and hope for the best. A well thought through this system strategy demands thorough understanding of the internet. Online marketing website providing simple easy to understand tactics and information on how to implement a successful online marketing strategy for your website. Due to the increase number of search engine users it is advisable to have an impelling Online Marketing strategy to make a good business.

Conclusion

Online marketing has been proven to be the most cost effective investment in capturing targeted product enquiries and online sales, resulting in a growth for your bottom line and your business. Online marketing is helps you to promote your business on the Internet and eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media. Therefore, the website owner could make use of the many online marketing companies.

Tsuyoshi E. Suzuki is an Expert Internet Marketer. Making money easy. Use this web traffic generator, you can get very targeted visitors to any kind of websites for FREE! Making money internet Now! http://www.my-money-printer.com