by: Daegan Smith
Monthly Archives: April 2014
Should you outsource sales management
by: Peter Lawless
No matter how great your product or service is, if you don’t have people using and buying what you produce, you go out of business. So how do you set up an efficient sales and marketing machine, on a limited budget? Do you have experience in sales management? Would you know how to maximize the potential of a good sales person?
So why is it important to have someone with sales management experience in a company? Those of you with sales experience will know the answers, however, if you do not have experience in sales, let me ask you the following questions; Low risk low cost high return!
Would you know the characteristics of a good sales person?
Can you easily spot when someone is telling you a lie?
If a sale was dragging on, would you know what questions to ask to find out why?
Have you ever been paid commission, do you think sales people are overpaid?
If a sales person was not performing, would you fire them and get a new sales person?
How would you define not performing, in the previous question?
Have you ever used and do you understand the value of a sales process?
The answers to questions like these come as second nature to an experienced Sales Director or Manager. Over 90% of the most successful companies in the world have experienced sales directors on their management board.
But what if you don’t have global ambitions, or just can’t afford to hire a full time sales manager? And even if you did want to hire one, how could you be sure that the person you hired would be worth the money?
How do you make the case for sales management outsourcing?
Like any purchasing decision, you need to ensure that you get value for money. If you bear in mind that the reason you would even consider investing in sales or marketing in the first place, is to increase revenue and profit, then do these calculations first.
How much additional revenue do you wish to generate, and by when. What is your margin on that? How much profit does that put in your pocket?
Now how much of that are you willing to spend? One of the issues apart from the loss of time and cash flow in making a mistake in hiring is the actual cost of hiring fees and monthly base salary. This is a cost even before a single additional sales is generated.
If you could get the sales execution focus of a sales director for a fraction of the monthly cost of a full time hire, paid them on performance and have the ability to part company on a month’s notice, without any employer liability would that not be attractive.
If you said yes than that is the beauty of outsourcing your sales management function.
Low risk low cost high return!
What do you get when you outsource sales management?
On a weekly basis, the sales manager will speak with the sales team, to determine the status of your sales opportunities. Everything in that meeting will be focused on closing sales, or ensuring opportunities are moving along the pipeline. The key advantages of this are as follows:
Identification of strengths and weaknesses amongst your sales team, whatever the size, ensuring you are maximising return for your spend
Shorten sales cycles, thus increasing revenue and cash flow
Optimise the time your sales team spend on given opportunities, so that they can spend more time closing profitable opportunities
Accurate information, based on sales both won and lost, which can be used by product planning and service teams.
Ongoing coaching and training based on your real opportunities, which makes your team the envy of the industry, and thus enables you to attract the best.
Identification of a team member who can take over the role of sales manager, so that you promote from within, which is fantastic for morale and motivation.
Several companies are already outsourcing their sales management function to 3R Sales and Marketing, for further information, take a look at sales management outsourcing.
This article was written by Peter Lawless, founder of 3R Sales and Marketing http://www.3r.ie. For previous articles like this, visit 3R’s Articles. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and marketing articles.
7 Secrets to Explode your eBook Sales! – Part 1 – free article …
by: Bluedolphin Crow
Direct Sales Trainings
by: Sean Henderson
Sales Jobs in South Carolina by Silas Reed – ArticleCity.com
by: Silas Reed
Sales jobs are something that is becoming very common with the youth these days. More and more people are studying about careers in sales right from the school level. This is because of the cut throat competition that prevails in society today, to get into a good firm and earn a lot of money. Thus, the field of sales and marketing is also coming up with great speed and has not been left behind.
There are many famous people who have developed excellent careers in this field as well and are something to go for. Sales jobs in South Carolina have been on the rise and many young people are waiting to grab hold of the opportunities that lie there.
You need to have a fresh and young mind if you wish to get employed in one of these firms there that look after the sales procedures. This is because sales always require a large amount of dynamism.
You need to be on your toes all the time, and need to keep thinking of new things and what you could do to improve the sales and content of the firm. Thus you always need to be bubbling with ideas and on the rise with fresh thoughts. Sales jobs in South Carolina have been some of the most sought after jobs in and around the area too.
If you want to get into a good and reputed firm, then you need to make sure that you have a strong academic background dealing with the same because you need to know the details of the sales work that goes on. It will also help you better if you have some kind of interning experience as well because that always makes you look good and lets your employer know that you are capable of handling some or the other kind of job.
At these firms, the employers also take very good care of their employees. They try to provide them with recreation rooms and other sources of entertainment like gardens and clubs within the office campus so that they can relax and chill out for some time and take in between work breaks. This helps them to focus more and get back to work feeling fresh and livelier.
Thus, if you want to be in such a profession then you have to be on your feet all the time and cannot remain dormant because in such a case, you will not be appreciated in the firm. So you need to show your employer that you have great ideas for boosting up the sales process. Even if you do not have any, at least you should try and maintain the standards of the firm.
Silas Reed, Writer for http://www.sellingcrossing.com/lcjobtypelisting.php SellingCrossing, writes articles that inform and teach about different selling job profiles. Please visit http://www.sellingcrossing.com/lcjobtypelisting.php http://www.sellingcrossing.com/lcjobtypelisting.php and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the selling profession.
The author invites you to visit: http://www.sellingcrossing.com |
Creating a Referral Marketing System – free article courtesy of …
by: Diana D’Itri
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by: Dick Wheeler
Increase Sales By Flying Under Your Prospects “Radar Defenses …
by: Jim Edwards
Network Marketing Success by Tsuyoshi Suzuki – ArticleCity.com
by: Tsuyoshi Suzuki
Network marketing or mlm is a people-to-people business that can significantly expand your circle of friends and it is one of the few businesses that doesn’t require employees, yet enables the owner to leverage his or her time by building a network of independent businesspeople. Network Marketing is based on the concept of “Networking”. This system is really a team effort and it is all about building people.
Network marketing provides opportunity not only for earning but also for learning. Network marketing is one of the best places where you can find the opportunity to develop a winning mindset. But only those who are willing to learn can hope to benefit from this opportunity. Network Marketing is an often over-looked, home-based business opportunity that is open to anyone and in these current economic times, certainly worth consideration. Residual income affords you the opportunity to have time freedom and money freedom. They are their own boss and each one of these distributors understand that they have a ground floor opportunity to build an organization through the power of duplication. You are in the people business; your core opportunity is just the vehicle.
There’s a common myth that network marketing is all about selling, so many people who don’t see themselves as “salespeople” shy away from it. The truth is, most of the people who are a huge success in network marketing aren’t sales types, and tend to be more introverted. As the networks widen, so the individual leader benefits not only from their own sales but also a percentage of the sales from their network. All the good organizations involved in this system provide plenty of support to its sales force. Network marketers who are serious about building a business should be reading and learning about business fundamentals, the latest sales and marketing techniques, strategies for networking and business development, etc.
Success or failure is not dictated by politics, race, age, background or gender, but always by results. Success requires a business owner to build a large network of people who buy and sell products/services and recruit others who’ll do the same. Success in any type of business ventures comes with a host of personal factors which varies from situation to situation. Success in MLM is possible and it has been done. But success in networking isn’t based on luck. It’s a proven system where the design, creation and expense the corporate team has gone through becomes a road map for your own success. All successful network marketers use this technique to increase their effectiveness several folds. We are trying our best to bring relevant information and tools for your success on the Internet. The secret to success in Internet based network marketing is a simple duplicable system that anyone can follow・not just experienced networkers.
Network Marketing is not a difficult business but it is a serious business and one which is exciting to deal with. There’s a common myth that network marketing is all about selling, so many people who don’t see themselves as “salespeople” shy away from it. Though network marketing is an old concept it has got a real boost by the development of internet. Internet based network marketing is a rewarding business for those who can do it right.
Tsuyoshi E. Suzuki is an Expert Internet Network Marketer. Discover How To Build Up 1,000+ Downline. Generate Your Own MLM lead for FREE! Find out the best MLM business opportunity. The Dirty Truth about MLM Marketing that You Don’t Know. Get FREE Report Now! Go to ==> http://www.HappyMLM.com
Lead Generation, Data Services, Digital Marketing Solutions by …
by: Kathryn Dawson
There are a few strategies that companies can use to create successful lead generation. Some are low cost options, others are much more costly but each one brings with it a host of benefits. The aim of a company is to create opportunities and make sales, and if you want to be able to compete on a global scale then you need to put a variety of, if not all of these strategies in place. This article looks at some of the tried and tested ways companies create successful lead generation.
Telemarketing and Telesales
This is one of the most successful methods of marketing. Telemarketing is the process by which a company creates leads and makes sales via the telephone. Adverts in magazines can be overlooked, billboards can go unnoticed and post can sometimes be unopened. A ringing phone however is always answered. This is one the easiest and best ways a company can speak directly to customers and to potential new customers. The marketeer gets the chance to explain the new product or service in detail and the customer has the chance to have their questions answered then and there. It is a match made in heaven. Because of the volume of calls that can be made in a 24 hour period and the ease of contacting them it is one of the most cost effective methods for lead generation. The conversations are quick and the calls are rapid so many more people can be reached than say with face to face selling. Sales can be made in just a few minutes in fact. Businesses around the world recognize this as an effective way to generate leads.
Online Marketing
There can be no doubt that harnessing the power of the internet can bring great returns. Creating micro-sites in particular works well to create more interest about your brand. These work very well when hand in hand with email campaigns or broadcasts. A micro site can be dedicated to one particular product or the latest service offering and therefore able to provide all the necessary information that your main website hasn’t the space for. Flash presentations and online banners are two other important ways the internet can be used to create successful lead generation. Combined animation with clever captions or eye catching design can entice visitors to click the button straight to your site or micro site. Online newsletters also work extremely well and this is a popular approach around the world. With latest company news, giveaways, examples of case studies and news from your industry, newsletters can attract potential customers in their droves.
Media Advertising
Advertising is unlikely to ever stop working and therefore unlikely to ever disappear. The most successful advertising campaigns are carried out across a variety of media outlets. Studies have shown that an advert seen via three different media forms is more effective than one advert seen three times in one media outlet. That is why companies who utilise radio, television and print media for their advertising campaigns see positive returns on their investment. Advertising still remains one of the best ways to generate substantial leads. Customers can be directed to a micro site to find out more or to a specific page on the website. Alternatively they can be invited to call in which links seamlessly in with some inbound telemarketing.
There are several ways that successful lead generation can be achieved as displayed above. Businesses do extremely well when they combine a variety of these strategies. None of these strategies are better than the others, they are all tried and tested methods that work well. If you have a business and you would like to see greater returns then adopting a variety of digital marketing solutions or data services could really help.
Kathryn Dawson writes articles for Connection2, an independent sales and marketing organisation with more than 12 years of success in the technology sector, delivering the best lead generation, telemarketing and data services to significant clients such as Motorola and EMS.
http://www.connection2.com/integrated-lead-generation
The author invites you to visit: http://www.connection2.com |