by: TJ Philpott

Achieving online success in any business venture requires certain discipline and patience amongst other things. In fact most successful online businesses have identified that attention must also be given to certain areas outside the immediate realm of sales and marketing for business success to be achieved.

For anybody entering the world of internet marketing with high expectations here are 5 realities that must be embrace and address for business success to be experienced.

Business Building is a Process

Most successful online businesses were built over time and with a lot of patience so if you are looking for overnight success, think again! Business building is a process and not a one time effort so be prepared to invest plenty of time and effort into the journey ahead of you!

Develop a Positive Online Reputation

The reputation you develop is the foundation upon you will build your venture. Without developing trust and integrity with others your chances for business success are remote therefore be mindful of how you conduct yourself.

Establish Your Brand

Most successful online businesses establish very clear and definite images or brands to make themselves more identifiable. This is something that needs to be developed as early as possible since it will not only increase your exposure but also your marketing effectiveness as well!

Build a List

Along with immediately investing an effort into establishing a brand you should also be collecting the contact information of as many people who have visited your site as possible. By doing this you will be able to keep in touch with them and share other product offerings you may have similar to what they showed an interest in previously. This will help cut down on marketing costs and traffic generation efforts.

Address Problems Promptly

Problems no matter how big or small they may be should always be addressed as soon as possible. First of all the longer any problem lingers the bigger it may become and secondly as long as it remains an issue it could also be damaging your reputation as well! Tackling any issues early and hard is a practice most successful online businesses develop and establish from the beginning and one you should adopt as well!

Experiencing online success with any business venture is not a guarantee and does require a certain mindset. Most successful online businesses have one thing in common and that is they also give serious focus to matters not always directly related to sales and marketing. They have identified the ‘big picture’ in terms of the 5 realities discussed above, and have addresses what it takes for business success on the internet.
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.

For more tips about exactly what your business needs to do to achieve online success and to also receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com

The author invites you to visit: http://affiliatequickstart.com

by: C.J.Hayden

by: Kathryn Dawson

Telemarketing is very simply put, the marketing and sales of goods, products and services over the phone. When phone calls are made to existing customers for the purpose of offering new products or made to prospective new customers, this is known as telemarketing. It is a very powerful way to generate new leads for a company and promote new products which is why it is something carried out by companies and businesses all over the world. There are many benefits and advantages of telemarketing.

One of the main reasons telemarketing is so powerful is because the one thing that is never ignored in the world is the phone ringing. Post coming through the door is often ignored. Emails go unread, billboards and adverts in newspapers go unnoticed. Not so with the phone. If the phone is ringing it will be answered and this direct engagement with an existing or prospective customer is a marketeer’s dream. A conversation is very valuable in the world of sales and marketing. It enables the salient features of the product or service to be explained and gives the customer the chance to ask questions and have them answered straight away. Sales can be made in an instant.

Telemarketing also offers flexibility. The sales script can be constantly adapted and changed once it is clear alterations are needed and the client database can be edited continuously without having to leave the office. Telemarketing can be done every day of the year throughout the day and night in line with different time zones of course. Very large volumes of potential new customers can be reached in any 24 hour period. This cannot be said for door to door sales which takes much longer and involves a far more laborious process. Selling face to face is also more expensive for the company marketing the product. Telemarketing is a cost effective solution. Clients and customers are reached at just the touch of the button.

There is no doubt that telemarketing is a fast paced way to offer products and sell services. Phone calls are short and conversations are rapid which also helps reach more customers in a day. The results are monitored constantly so comparisons can be made with previous campaigns or other forms of advertising. This helps companies learn what forms of advertising and marketing work best for them to ensure they don’t waste money following avenues that are ineffective and costly.

In order for businesses to do well, it is important that they establish a personal relationship with each and every customer. Telemarketing can help them do just that. Two way conversations between customer and company is a very effective way to get a brand message across or provide good customer service. It is important that customers feel valued and important and nothing creates this impression more than phone calls.

Although the two terms are often used interchangeable, telemarketing is not the same as telesales. Telemarketing is focused more on promoting a brand or service rather than direct sales. It is a marketing method that works well for gaining leads and opportunities whereas telesales is focused on closing the deal. Telesales also work effectively for businesses looking for additional revenue.

Telemarketing is recognised by businesses around the world as an effective and valuable way to promote services or products. The direct marketing approach allows the customer to have their questions answered and enables the telemarketer to explain the important features and points about the product. Marketing face to face can be time consuming and when examined closely does not necessarily create the high returns that telemarketing does. Adverts in newspapers and magazines are often ignored by consumers who can become slightly “blinded” by all the advertising material directed at them. For sales lead generation and partner marketing, telemarketing works superbly.
Kathryn Dawson writes articles for Connection2, a marketing and sales organisation that will enable you to fill your sales pipeline with new leads from successful marketing campaigns in the technology marketplaces, offering telemarketing, sales lead generation and partner marketing services.

http://www.connection2.com/partner-marketing

The author invites you to visit: http://www.connection2.com

by: Lynne Saarte

What poster marketing is good at is it helps you reach out to a much larger audience in one of the most inexpensive ways, as well as in the shortest amount of time. Depending on the elements you integrate in your poster printing, your marketing campaign can very well be the most effective one for your business. As each element in your design in your posters, even if it is cheap poster printing, is significant, every one of them needs to have a part in ensuring that you get results the way you expect.

To further help you create a better poster marketing campaign; here are some of the tried-and-tested marketing strategies for your poster printing:

Do your research.

Never allow yourself to be caught unprepared and unqualified to share information not only about your product but more importantly, your target audience. This means knowing full well how to develop your cheap poster printing to focus on who your target clients are. What do they want? How do they feel about the products available in the market? Where do they go when they need solutions to their problems? What issues have not been met yet in the present market? What motivates them? What can you offer your target audience in the way of benefits? Where can you contact them? How can you reach out to them? You need to do your research in order for you to have the right answers to these questions. A well-planned and well-thought of poster design can have more positive impact to its audience.

Know what you want.

You have to be certain of what you expect from your target audience when you send your message their way. Tell them how they can get your benefits. What should they do to be able to get advantage of your offer? A marketing poster concentrated on the business aspect should always be able to convince and encourage its audience to make a purchase by its call-to-action: give you a call, visit a website, contact your sales representative, or visit your shop.

Consider a personal impact that strives for individuality.

As you think about your target clients, also consider that each of your prospect view your poster ad in a certain way. Bear in mind that the impact of your message also depends on the perspective of the person looking at it. Although there may be a group of people viewing it at one time, each individual in that group will have a personal opinion on what you have for your message.

There are still many more approaches you can apply to your own poster printing. But one thing is for sure; great poster marketing will always yield for you a strong return to your investments.

For comments and inquiries about the article visit:
http://www.printplace.com/printing/poster-printing.aspx, http://www.printplace.com/printing/cheap-poster-printing.aspx

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

The author invites you to visit: http://www.printplace.com

by: William Morgan

A niche market is a group of people with common characteristics, issues and concerns.

For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches.

Defining your services and target groups are an important step in effective marketing. It is not enough to say you are a therapist. “Therapy” is too broad and non-specific.

Marketing is simply getting the word out about what you do.

Not choosing a target market or markets is like trying to get your voice heard over the din of your whole community.

You aren’t going to be heard.

If you want to effectively communicate and get the word out, you need to know to whom you want to communicate.

That’s the idea behind the exercise of choosing a niche market. No one can effectively market to everyone.

Great marketing goes in depth with a specific target group. Surface attempts to get the attention of the masses does not work.

Sometimes a niche can be a clinical specialty. Specialties attract clients more than a general practice. It will also attract your ideal client — the type of client and services you most enjoy in your work. Sophisticated consumers today are more likely to seek out a specialist if they can find one.

It may take some time and reflection to identify ideal niches for your practice. It may evolve over time. Or maybe one day, your niche will jump out at you.

Richard Bolles said, “Your mission is where the world’s deepest hunger and your heart’s greatest gladness intersect.” The same can be said for identifying your niche.

Some questions to stimulate your thinking:

• Think about your previous clients. What profession was your most enjoyable client?
• What characteristic of clients do you tend to attract?
• What similar problems do your clients seem to have?
• What type of situation have you been most effective in?
• What knowledge and skills have your accumulated? How have you utilized (or underutilized) them in your work to date?

Developing a Service Line

As you define your practice, you will want to select a niche or maybe a few niches and get to know them well. You will research their felt needs and urgent concerns. You will shape your services to meet these needs and develop effective ways of communicating to your niche.

Do some market research. What are the felt needs and issues that appear to be of urgent concern to people in the target group you plan to serve? Talk to and interview a number of people in your target market to find out. Read the newsletters they read. Attend meetings they attend.

Make a list of the kinds of services you have interest in providing and what interests and energizes you.

Examples:

• Helping ADHD executives increase productivity
• Assisting struggling college students to achieve better grades
• Helping singles to have greater success in dating relationships.

The basic idea is to match the felt needs of your market with solutions that you can offer, based on what services command your interest and is within your capability. You may need to receive some training if a service is not within your current skill set.

By zeroing in on a specific niche and line of services, you will develop a competitive advantage over other providers in your area, due to your specialization. You will eventually develop a reputation for the service that will attract referrals to you.

Speaking of competition, there are advantages to having services in our line that are not covered by managed care. Although many people will opt to pay out of pocket for customized, quality services, others may not. Examples of services that are not covered by managed care include child-custody evaluations and other court-related services, psycho-educational evaluations, business consulting and coaching business owners or executives.

Other examples of specific services include resiliency training, co-parenting counseling for divorcing parents, divorce recovery groups, marriage enrichment retreats, career counseling for professionals in transition, court-ordered psychological evaluations, forensic consulting in personal injury cases, or a 10-week group for business professionals with ADHD.

Again, more traditional services, such as psychotherapy for anxiety or depression, are fine as well. There are effective ways to market these services and gather private-pay referrals. I have a steady stream of referrals based on my reputation for cognitive therapy of anxiety and depression. If this applies to you, keep it as a part of the mix.

William D. Morgan is a psychologist, author, and private practice business coach. He coaches human service professionals and others who want to build thriving practices. For more helpful information and tips, visit http://www.TodaysPrivatePractice.com/membershipinfo.html This is an excerpt from his NEW BOOK – Today’s Private Practice: Strategies for Building a Thriving Managed-Care Free Psychotherapy Practice, http://www.TodaysPrivatePractice.com.

by: Robert J. Howells

The recent economy has drastically affected the vacation industry and timeshare promotions. Timeshare companies have made changes to their marketing packages by increasing the value you receive in exchange for attending a timeshare sales presentation. Most of us know that time share companies will provide discount vacation packages to popular travel destinations to attract potential buyers to the properties. Current timeshare promotions are offering bigger discount vacation packages while downplaying the typical old style hard sell presentation.

Timeshare companies find it profitable to sell discounted vacation packages at a loss, as a way to recruit new owners. Timeshares are considered a good idea as they provide the most value for your vacation dollar, plus you usually end up in a luxurious villa at the location of your choice with great service and amenities.

You definitely are thinking smart and long term when you take advantage of a well researched timeshare promotion. The low down is basically this: buy a timeshare and get tomorrow’s luxury resort vacation at today’s prices for a lifetime. Your cost of future vacations has essentially been frozen to the price of your timeshare and the annual maintenance fee. Time of year and location desirability are the two factors that determine your purchase price. Average prices range on the low end from 7K for a studio to 40K for a three-bedroom unit, according to timeshare giant RCI and I’ve seen units in beautiful locations for much less online. The average selling price for a timeshare week six years ago was $10,600 in the global market and $14,200 in the United States.

The current economy definitely makes now a good time for buyers to take advantage of timeshare promotions. If you are thinking about buying, this is a great opportunity for a weekend getaway at little no cost to you. If you do go, enjoy the timeshare experience and remember, it is ok to say “no, or not at this time.” Take the time talk to other owners about the quality of property maintenance and find out if they feel they would be repeat buyers. It’s this real, person to person, behind the scenes conversation that will help you the most in your decision.

And don’t limit yourself to just the United States. If you are the adventurous type, or just want to explore exotic locations, there are many properties located worldwide! While you are there, remember that you are in control. Bring a pen and paper to the presentation so that you can take notes. Write down the pros and cons of the timeshare property so you can reference them later, if and when you are sitting one-on-one with the salesperson.

If you don’t like what you’ve heard and are not interested, be honest. You are under no obligation to buy anything at one of these free timeshare presentations. Remember they are just that, free. They really are at no obligation to you. Remember, it’s a numbers game in the sales world. A certain percentage will say yes, some will say maybe or not now, and a percentage will be a flat “no”. Salespeople know that and are prepared for it.

You also don’t have to decide to buy a timeshare on the day of the presentation. The hard sell will occur then, but take a few days to objectively look at the positives and negatives of the timeshare promotion you may lose some 1st day incentives but it is better to be sure than to be sorry. If it is possible, get a copy of the timeshare contract to look it over before making a decision. Let the salesperson or manager know that you will contact them when you have decided.

Buying a timeshare is an important decision. This is your money and vacation time at stake so make absolutely sure it works for you. This way you can take advantage of the many timeshare promotions out there, even if you don’t become a buyer. Moreover, you’ll end up getting an inexpensive vacation! Yes it is possible to get something for almost nothing.

For a unique opportunity to test-drive a RCI Points timeshare for FREE for the next three years of usage with payment of the annual maintenance fee visit: http://www.FreeTimeshareGiveaway.com.

I am an internet marketer specializing in the timeshare and real estate field.

I develop internet marketing campaigns utilizing pay per click marketing with the major search engines. I create keyword optimized landing pages for organic search traffic. My goal is to create compelling offers and strong calls to action to maximize results from the traffic I generate. I have over 28 years in the timeshare sales and marketing field.

For a unique opportunity to test-drive a RCI Points timeshare for FREE for the next three years of usage with payment of the annual maintenance fee visit: http://www.FreeTimeshareGiveaway.com.

by: Jay Jennings

Video marketing isn’t the practice of trying to market and sell videos, it’s using video to promote a product or service. Just like article marketing has you writing an article that’s designed to sell a product, video marketing works the same way.

You record a video on a given topic and if people want more information, you give them a web page link where they can find out more, or purchase the product.

Most people think it’s easier to write a blurb about a product than to shoot some video, but there are some big reasons why video marketing should be a much used tool in your marketing efforts. Let’s look at just two of them:

1. It’s quickly becoming a world of video. While audio and print aren’t going away, more and more people are turning to video, not only for entertainment, but also for information. In fact, more and more online retailers are using video to help sell items, and studies show those people who watch the videos are more likely to buy.

While video isn’t a requirement, folks are starting to expect video on a site and if it’s not there, they may wonder why.

2. If a picture is worth a thousand words, how many words is a video worth? There are many cases where a 1-2 minute video can cover more ground than a full page article. If you’re thinking of buying something, would you rather see a video of what it looks like and does, or read a description of it?

The same goes for tutorial, or informational videos. Tying to teach someone to hold a tennis racket correctly can be done using video far faster than trying to explain it using text.

Okay, if video is so good, why isn’t everybody using it? While there are many reasons, I think it usually boils down to one of these two:

1. Making videos requires _______. You can fill in that blank with many things, from “expensive equipment,” to “specialized training,” to “too much time.” But all of those are just excuses, none of them are true. You can create screencast videos (recordings of your computer screen) using free software. You can learn how to do that in a couple evenings, and once you’ve demolished that learning curve, you can crank out a good video in less time than it takes to write a decent article.

2. Putting video online is too hard – I’m not technical. While it’s true that being a technical geek can be helpful, there are copy-and-paste templates available that make putting video online very quick and easy. And once again, after you learn it one time, you’re set for life.

Video marketing has been proven to increase sales and sign-ups and if you’re not using it for your internet marketing business, you’re losing out on profits that could be going into your pockets.

Use this link: http://instantvideowebpages.com-join.us

…to watch the 7-minute video that explains how Instant Video Web Pages will make video marketing fast and easy.

Video can give your business a huge boost and with Instant Video Web Pages you can get it going fast!
Create great-looking video web pages without needing a lick of HTML! Make video sales letters, video opt-in pages, video postcards, etc!

http://instantvideowebpages.com-join.us

The author invites you to visit: http://instantvideowebpages.com-join.us

by: Stan Pennington

The golf franchise industry has seen an explosion in new and exciting concepts over the past 5 years. With an aging population and many people wanting to get out of corporate America, take control of their schedule, take control of their earning potential and start a new career, golf franchising is answering the call. Many of these new golf franchise systems are following the roots of franchising and offering food related systems. For those who do not want to be stuck in a kitchen or restaurant during their golden years, there are many franchise systems that outdoors and based on activities that have a broad appeal. The game of golf is no exception to this growth.

Traditionally golf franchise systems have been concerned with the sale of equipment through retail stores. Long hours, high investment and over head were just some of the reasons people did not want to get involved in a golf business. Most golf business occurs on the weekends and during holidays. Spending your golden years working 12 hour days behind a counter over the weekend does not sound very golden, does it?

What if there was another opportunity that would get you outside, still be involved in golf, give you control over your schedule and not leave you income up to the latest big bertha club that was created? Synthetic turf products have come a long way over the years and one company IntelliTurf, Inc. actually installs golf greens that hold shots from 180 yards away and play just like natural grass.

IntelliTurf’s franchisees are sales and marketing professionals that love golf. They are people who are looking to build a business with a golf career, not buy a job. Golfers who would like to build equity in a business related to their passion. After training they become golf designers of backyard putting greens and consultants for all types of properties from multi-housing developments to some of the nicest residences in their protected territories.

This golf business franchise opportunity calls for the marketing, sales, design and installation of putting greens, short game practice areas, and actual golf courses. IntelliTurf’s artificial greens are actually golf greens, not just for putting. They hold shots from 180 yards away and the pace of the greens can be altered to match the greens in the area.

As the owner of this golf business the franchisee can set their own hours, price jobs as they see fit which gives them control of their profit margin and design beautiful amenities that add value to their client’s property. This is a good opportunity for an entrepreneur.

While IntelliTurf is primarily focused on golf surfaces, other products are offer for many applications and properties. Artificial turf is installed as lawns for private residences and on public and commercial land. Play areas provide up to 4 inches of cushion for playgrounds at schools, churches, parks and neighborhood amenity areas.

IntelliTurf offers a golf franchise business opportunity but also includes many other applications that golfers and business professionals will enjoy representing.

Stan Pennington is a lifelong golfer who for ten years has utilized http://www.intelliturf.com/Artificial_Turf.html artificial turf to build http://www.intelliturf.com/Backyard_Putting_Greens.html backyard putting greens. His firm, IntelliTurf, Inc. is a construction and design firm offering http://www.intelliturf.com/Golf_Franchise_Opportunity.html golf franchise business opportunities.

by: Janice Jenkins

The business end of poster printing is its “call to action element”. Whether your objective is to communicate an important message or sell your products, your print posters must convince its readers to act on what they have read. Effective poster printing will always have a call to action element that convinces those readers all the time.

In this article, I will teach you how to place effective call to action elements in your poster printing. If you do not know how to add effective call to action elements, this is the article that you should be reading. So just read on and learn what you can.

1. Using the right convincing words.

Effective call to action elements in posters are usually determined by its words. You have to choose your words carefully since they will determine how the readers may react. Some readers might be easily convinced with simple words like “sale”, “Discount” or “Free”, while others might actually be looking for more sophisticated words for them to be convinced.

So do your market research and see what are the right convincing words for your target market. Know their needs, their wants, and use words that appeal to these needs. With the right words, your color posters should really be convincing its readers to act.

2. Placing enticing hard to resist images.

Call to action elements for poster printing is also reliant on images. More particularly, you have to put in very hard to resist images that people really find appealing. This means that you should place the best images of your products, or the most impressive images that are related to your theme. These must be clear and in high resolution for people really to appreciate the color poster. People must “want” that image so that you can really convince them to act.

3. Making it easier for people to react.

Of course, a call to action element is only effective if it is easy to do the action itself. So to place effective call to action elements in your poster printing, you must print clear and simple instructions in the color poster itself. Make it as simple as possible for readers to act on your posters. Trust me; you will succeed with your poster printing far more easily when you do.

4. Emphasizing these call to action elements.

Finally of course, effective call to action elements must always be seen clearly. So it is important that you emphasize that area in your design for poster printing. Try using unusual colors, shadow effects and even lighting or glow effects to make the call to action element pop-up. As long as it is distinct from the background, it should be quite effective at getting people to react immediately.

Hopefully that helps you a lot in placing effective call to action elements for poster printing.

For comments and inquiries about the article visit: http://www.printplace.com/printing/poster-printing.aspx
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

The author invites you to visit: http://www.printplace.com

by: Angela Wu