by: Anthony Harris

Sales and marketing have really evolved through the years, perhaps as more economic crunches and recessions continue to plague every nation.

Selling commodities has always been a tough task. That is why innovative and skillful managers have been striving to overhaul the traditional sales process so figures and profits could continue to buoy up, despite prevailing economic situations.

In the 1980s, the marketing industry was shocked to find several players handed to their members the tedious task of distributing products. Commission payments were handed as baits to the dollar-hungry sales team.

From that, the notion of the multi-level business transactions came up. As managers and sales people strived to keep sales figures up, they had adopted different strategies to keep up. Apparently, the multi-level business scheme was the most significant.

From then on, multi-level types of business transactions have been sprouting left and right, surprisingly, not just in the US, but also in other countries, even the third-world nations.

Multi-level businesses

Multi-level business transactions are actual combination of franchising and direct marketing. Direct marketing in the sense that the company would directly distribute products to members.

The members would then open franchises for redistribution. In the event, other sales people are recruited to sell the products. Thus the setup goes like this: the company directly sells the products to sales team. The sales team then recruits people and sell the products to them.

The recruits would then recruit more people who would agree to sell the products. The recruitment process goes on, and down the line, the products’ prices bloat, making the product extra expensive.

In the end, economists would profoundly assert that people on the bottom of the somehow pyramid scheme would gain very little benefits compared to the earnings generated by the company.

Persuasion

The name of the game on multi-level business transactions is persuasion. Certainly, people would not be recruited to join the sales network if the sales personnel who recruited them were never convincing enough to lure them.

The promises of financial gains and commissions surely would lure people to get into even the strangest of business transactions.

Doing a multi-level business is never an easy task. But companies succeed in doing so. These companies do not practically care about how businesses go down the line of the network, as long as the top reaps most of the benefits.

Legitimacy

In the United States alone, multi-level businesses are legal operations. As such, companies and sales managers doing so have all the legal vests to recruit and convince people to get into the network.

However, there are several scrupulous scammers who take advantage of the situation. The setback would be that people could hardly recognize between the legal and the illegal pyramid networking schemes.

Current legislation would certainly not do anything against multi-level businesses because technically, they are legal businesses, which generate revenues the legal way.

Despite a rising number of complaints against multi-level businesses, more and more companies start up and adopt the scheme.

Many people have fallen as victims to the anomalous transactions. But still, there are people who continue to participate. As long as there are people who testify to have reaped profits, there would be people who would aim to parallel these greats fortunes.

Thus, there is truth to the saying ‘Money matters’.

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by: Ranadeep Das

So looking for a job post in a managerial or executive level? An MBA degree might be of your help! The job prospect for an MBA student is probably better than for any other career. An MBA degree holder ends up having enough knowledge in theory and practice of business management. Industrial houses, manufacturing companies, MNCs etc. mostly recruit MBAs for all their management positions. A better job with good salary boosts up your lifestyle and makes easier for you to live like a snob!

But having the degree from a reputed institute is also very important. There are good schools of MBA in Ahmadabad, Pune, Mumbai and West Bengal. All you need to do is choose the right institute, study well and fetch yourself an MBA degree. While going through the course in any of the reputed B-schools you must have taken a specialization of your choice. The job prospect depends on what specialization you have. Mostly MBA grads work in the field of

• finance,
• general management,
• human resource,
• marketing and
• sales

• Finance:

Generally banks, financial institutions, MNCs, etc prefers students having MBA degree from top B-schools in India. Such recruitments are done so that the candidates can deal with the the company’s financial potential, growth prospect, budget analysis, share market volatility and its impact on the market. Companies expect that the students will come up with vivid ideas and will be able to handle different situations of the company.

• General management:

Corporate organization, multinationals prefers recruiting MBA people to handle all the management positions.

• Human resource:

One of the most lucrative job offers is the job of a HR. An MBA grad, as a HR professional, can work in any sector. You have better chance to choose your field in either general HR or HR for recruitment depending on your area of interest and potentiality. An HR gets to develop, advice on and implement policies relating to the effective use of personnel within an organization.

• Marketing

Marketing executives are required in an organization to handle the fields like planning, advertising, promotion, public/media relations, product development, distribution, sponsorship, and research. Such roles are really challenging, varied and exciting.

• Sales

Organizations hire sales executives to increase and develop sales in different areas. Areas like

Fast moving consumer goods (FMCG), consumer durables, industrial supplies, IT, software and media and services hire candidates with an MBA degree for there sales purpose. The role of the sales executives also ensures commercial success of UK and overseas market.

So which field should you take up? Confused? Ya! It does become tough when you need to choose any one from so many lucrative job offers. But you need to focus on your path. An MBA degree with any specialization has its own value.

Unitedworld School of Business is one of the best B-schools in India. It offers MBA in Ahmedabad, Kolkata and Mumbai. This B school provides 1 Year and 2 Year full-time MBA programs with India’s first multilayer placement cell. Find out more Visit – http://www.unitedworld.in/

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by: Suzanne Evans

In person is the fastest path to success. When you can look someone in the eye, connect with them, and share your gifts nothing else compares. In this world of technology, gadgets, and high-tech the pendulum is swinging back to face-to-face relationship based marketing.

And the best way to make that happen is events. Now, there are multiple types: intimate, one day, and large multi day… the model is not that important, but what is important is the following:

SALES–It is imperative to have a sales and marketing plan that flows clients into your event. This is the most overlooked part of event structure, but for obvious reasons the most important. Work with a coach to draft a strategy to either fill your event via one by one sales or construct a plan to funnel people in to your event as a bonus from buying another program or service. Either way ñ have a plan.

STRUCTURE–What is your end result for the event? Are you going to be offering a high level program? Or is this 100% delivery with no future next step (not my favorite model). Knowing this will help you decide if you are going with a group of 12 in an intensive or wanting to pull 100 or more into multi-days. Your end result directly relates to your structure for modeling.

CONTENT–What are you teaching and how does that content need to be structured to deliver high level content in an authentic way? How does your content align with your next step opportunity for attendees? Content is not just teaching materials but a major part of your brand setting the stage for the lifetime value of a client.

OFFER–What are you selling, when will it be offered, and how does all of the above impact your end result?

FOLLOW UP–Money is always in the follow up and marketing never ends the last day of the event. How do you keep building a relationship for those attendees and how do you immediately set a plan to take care of those that have bought your services? Events give you an opportunity to have a deeper relationship with your followers and that is big opportunity for future sales. Follow up is where the magic happens.

Events are fast trackers for revenue right now and these are just a few elements of a successful plan in working with people in person, but nothing is more important than working with a mentor that has been there, done that as events can be expensive and risky if you don’t have the support and understanding of the back end details.
About the author: Suzanne Evans is best known as the ‘action expert’ and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course ‘Awakening Your Authentic Entrepreneur’ at http://www.helpmorepeople.com

The author invites you to visit: http://www.helpmorepeople.com