by: Rasheed Ali

Electronic books, or e-books, have been used as an internet marketing tool for several years. Electronic books can be purely informational or they can have a sales message that promotes your product or service. The many benefits of using electronic books for internet marketing include becoming known as an expert in your field, having a product that attracts visitors to your site, and having something you can give away to new subscribers or customers. In addition to providing your customers with solid information, e-books can also be used to create residual income and boost your income over time.

What is residual income?

Residual income is income that continues to flow even after you have already provided a product or service. The simplest way to think of residual income is “do the work once, get paid forever.” Residual income used to be limited to just a few professions such as voiceover artists and musicians. Each time their songs or voice tracks were used in commercials or at events, these professionals were paid a royalty. Now that Internet and in particular marketing on the internet is so popular, you can earn residual income by selling products that can have automated sales.

What is an electronic book?

An electronic book is a short book containing information or a sales message that can be used in a number of ways. You can use these e-books to create awareness of your brand, provide an added incentive for visitors to stay at your site, as a giveaway to provide added value for customer purchases, sell valuable information on a particular topic, and to distribute as a free gift with sign up to your newsletter or members only area. These books are usually done in PDF format, but there are software programs that can create books that have turning pages like a real book.

How can I use electronic books to create residual income?

Writing an electronic book may be time consuming, but once the book is written, you can set it up so that the sales and marketing are automated. This means that the time you spent writing the book and setting up your sales systems will continue to pay off again and again. In order to make the sales process automated, you can hire someone to market your e-book and take care of sales. Or, you can save yourself some money and purchase a software program that will allow you to sell your book even when you’re fast asleep.

These software programs make it possible to accept credit card payments and have each customer download your e-book as soon as the payment transaction is complete. Not only does this allow you to make money while you’re sleeping, it also increases customer satisfaction. People love instant gratification, so being able to pay and immediately receive the book download is an added bonus and a great customer retention tool.

These are known as “shopping carts” and many of the great ones have additional features like, auto-responders and an affiliate management platform. Yet another way to create residual income with an e-book is to embed your e-book with affiliate links. If you don’t have any additional products to sell you can make even more monthly income by adding links to affiliate programs that you belong to in order to sell other products.

So…not only did you just sell your own e-book but you now have other income opportunities embedded in your ebook.

How can I get started with using e-books to make residual income?

If you’re not a writer, you can find a freelance writer to develop an e-book for you before you market it as one of your products. Marketing can be accomplished with your web site, affiliate marketing, and special promotions. Once you have your book and marketing plan ready to go, you can set up an automated sales program so that you can start building residual income that will continue to grow as your sales increase.

Copyright 2006 Rasheed Ali

*** Rasheed Ali is CEO and founder of the Internet Coaching Academy http://www.InternetCoachingAcademy.com where he and his team of internet business experts are helping people from all over the world start, build and profit from their own internet business. He also offers a FREE newsletter and FREE video course on building a home based business on the internet. ***

by: Shushmul Maheshwari

According to our latest report entitled “US Wine Market Forecast to 2012”, the US wine industry has performed remarkably well during the past few years with both production and consumption reaching record levels. Increasing disposable income, rising number of female wine drinkers, and the government support are some of the factors that led to such a fast growth in the US wine sector. The market is expected to show good performance in future also with sales reaching the level of 871 Million Gallons by 2013.

As per the report, online wine purchases are the new growth prospect being provided by the industry. Online sales, though, comprises low share of total wine market, the future outlook of this segment is very attractive. In 2008, online wine purchase from core and marginal consumers reached around 20% and 10% respectively (as compared to 11% and 5% in 2005). The share is expected to augment in future also with online sales becoming more common and easy.

The report “US Wine Market Forecast to 2012” provides all the important aspects of the US wine industry covering all key sections and segments. The report analyzes industry in terms of sales, production, consumption, trade etc. with reliable data on provincial areas. Moreover, it describes key growth factors and future industry avenues that provide knowledge regarding market drivers and future course of action respectively. Besides, the report describes different types of wines and their importance in overall market.

The report is an outcome of in-depth research and broad analysis of the US wine market with special emphasis on systematic presentation of text and a pertinent forecast. The forecasting section makes use of effective methods and techniques that enhance credibility of the projection presented. The report also covers description of key market players and provides ‘industry roadblock’ section that illustrates hindrances that pose a threat to the market. Overall, the report is expected to enhance knowledge portfolio of clients and facilitate decision making process.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM133.htm

Check DISCOUNTED REPORTS on: http://www.rncos.com/promotion.htm
About RNCOS:

RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals study and analyze the industry and its various components, with comprehensive study of the changing market behavior. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the consultants in meeting their objectives in a cost-effective and timely manner.

The author invites you to visit: http://www.rncos.com

by: Chris Lontok

A good and reliable security system is a must for big supermarkets in any state of the US. Big stores in Tampa, Clearwater, and St. Petersberg, Florida have recently gone through simultaneous upgrades in their security systems for higher businesses growth and customer safety. There has also been greater public concern for security due to the growing trend of private security in the homes.

Owners of these stores testify that having these systems not only helps the store keep track of people coming in and out of the building, but also provides assistance in managing customer traffic and efficient monitoring of their employees. But an additional advantage to having a good surveillance system is having an alternative marketing tool in order to help develop better strategies and business plans for the store. This is because video surveillance of customers allows the owners to observe consumer behavior and reaction to the products and services they are offering.

One case study of this marketing strategy can be seen in Coop Mart, a supermarket in Ho Chi, Minh, Vietnam. They employed the help of a video surveillance system in order to gather qualitative data on their customers regarding certain products and services in their store. They strategically placed cameras in specific areas like the information desk, high price product aisle, and other aisles. Cash registers were, of course, provided with video surveillance for security. The end results for the store were more developed sales and marketing plans, with more ideas on customer preference for competing products, shelf-layout, shopping routes, and merchandise display. Employee assessment and evaluation has also become easier and more manageable for the store.

A related study conducted by Andrew J. Newman, Daniel K.C. Yu, and David Oulton entitled, “New Insights into Retail Space and Format Planning from Customer-Tracking Data,” utilized CCTV technology to observe and record consumer behavior. They also assessed the effectiveness of CCTVs in quantifying consumer behavior, in turn. Though the results were unable to directly put a link on the use of CCTV to record customer behavior for the store’s planning in marketing and security, they were able to experiment on different lay-outs and merchandise display. The study was also able to monitor customer count and behavior during a sale, as well as the number of times complaints were filed for faulty merchandise. All in all, the study initiated further research on using surveillance systems for consumer behavior observation and store marketing development.

Commercial security systems that provide well installed CCTV for large establishments have contributed a relatively good amount of revenue for supermarkets across the US. Theft and vandalism have been reduced and manufacturers have gained useful information on consumer behavior to their products.

Traditional security systems can no longer provide the same benefits that a new, state of the art security system can give which is why an upgrade is needed for the stores every 2 to three years. A good security and surveillance system should at least have advanced digital recording, multiplexing, and alarm inputs. These advancements will provide the store (or other authorities) faster and easier video review. The camera should also be versatile enough so it could be positioned in certain angles. It can be done if the camera has a three axis system.

A reliable and modern access control should also be part of the package. Authorized store staff can have greater control over restricted areas of the building with the help of a system of access control. Proximity readers with key cards have replaced locks. One health club, Anytime Fitness, has availed this type of access control for their system. The Anytime Fitness security system was ensured of an efficient tailgating detection system which only allows a one-person-entrance to their establishment. Supermarkets use this technology for their storage facilities in the store which will secure their supplies and equipments.
Provision Security
Contact Name: Fred Wallrapp
Address: 701 S Howard Ave, Suite 106-351
Tampa, FL 33606
Work: 813-285-0308
Fax: 813-354-1256
Email: fred@tributetelecom.com
Website: http://www.provisionsecurity.com

The author invites you to visit: http://www.provisionsecurity.com

by: Lewis Nason

As we discussed in the previous two articles, if you want to… Make Your Life Insurance Sales Career… ‘Recession Proof’ you must become adept at, and focused on, helping people to solve their immediate financial problems… And, you must have a marketing program that is attracting the ‘Right’ prospects to you! The final, and most critical step is getting ‘9 out of 10’ of those prospects to take action, right now, on your recommendations. And, it’s a lot easier than you think.

You can have the best ideas in the world on how to really help people! You can have a great marketing campaign to attract the right people to you! But, you’ll still struggle if you can’t get a high percentage of those people to take immediate action.

How To Sell ‘9 Out Of 10 Prospects’ You Meet With!

Unfortunately, one of the least taught and least practiced sales skills today, is the ability to conduct a good, thorough fact-finding interview. A good, thorough fact-find is much more than asking some simple questions to identify a few pertinent facts and concerns, so that you can make a quick sale. It’s asking the tough emotional questions to guide your prospect to self-discovery of their own financial concerns and problems. It’s helping your prospect to get emotionally involved in the entire sales process. It’s helping them feel the real pain of their current situation, so they want to do something about it, right now, to alleviate that pain.

Consider, people don’t always do or buy what they need. Logically, we may know we need to lose weight, quit smoking, save for retirement or pay off our credit cards. But, do we do it? NO! We put it off until we have no other choice, because it’s causing us unbearable pain. Only when the pain becomes too great to live with, will we decide to do something about it.

That’s why a good, thorough fact-finding, is so critical to your success. And, it goes far beyond just asking questions to guide your prospect to self-discovery of their own financial concerns. It’s being genuinely engaged in asking – and listening beyond a sale motive – to take the conversation, and the relationship, to another place. You become their partner in solving their problems, because you cared enough to ask questions beyond the obvious. You cared enough to ask, and did not assume that financial security means the same for everyone. You cared enough to ask what’s r-e-a-l-l-y important to them. Rather than do what everybody does – push product, price and investment returns. A good, thorough fact-finding interview helps you build rapport and trust, which enables you to close more sales, close larger sales, generate repeat sales and gather referrals, even in a struggling economy!

You must conduct a good, thorough fact-find with everyone you meet with. And, it doesn’t matter how, or why you get an appointment. The appointment could be for something as simple as discussing mortgage insurance, Medicare supplements, or final expense policies. Or, maybe they agreed to meet with you after they’ve attended one of your seminars. No matter why they agreed to see you… you must conduct a good, thorough fact-finding interview, if you want to sell 9 out of 10 people you meet with.

How Do You Make The Transition To The Fact-Finding Interview?

You’re in their home, or they’ve come to your office, and they’re expecting you to discuss and give them a quote for mortgage insurance, Medicare supplements, health insurance, final expense policies or whatever. How do you make a smooth transition to the fact-finding interview?

You start by asking something like… “Before we get started, is there anything in particular you wanted to talk about?”

They’ll say something like… “I thought you were here to talk about _____ and give me a quote?”

No matter what they say, you’ll say… “Yes, I came fully prepared to talk about ____. But, if I may, I’d like to explain a little bit about how I do business, because I work a little differently from the other people you may talk to”

“First you can put your check book away, because I’m not going to ask you to buy anything today!” Is that Ok?”

“What I’d like to do is ask you some questions, so I can fully understand your situation and I can tailor a plan to meet your exact needs! Does that make sense?”

“Good then let’s get started?”

Now you’ve asked permission to ask them questions, and you are in the fact-finding interview. From here you ask questions to gather the pertinent facts and then use the Who, What Where, When, How and Why questions to get your prospects to talk about their feelings, concerns and problems.

“People Buy Based On Their Emotions…
And Then Justify Their Decision Based On Logic”

The Typical Questions…
“If you don’t mind me asking…”
“Have you thought about when you’d like to retire?”
“How much money are you currently putting away for retirement?”
“How much have you already saved for retirement… etc?”

The Emotional Questions…
“How much income will you need in retirement?”
“How did you come up with that figure?”
“How much money would you need to have saved in order to generate that income?”
“What would you like to be able to do in retirement?”
“Where would you like to go?”
“When would you like to go?” “Who would you like to see?”
“Why is that important to you?”

“How do you feel about what you’ve saved so far?”
“Has anyone taken the time to figure our exactly how much you’ll need to retire?” “What would you like to see happen?”
“How does that make you feel?”
“Would you like to know how much income you’ll need for retirement?”
“Would you like to know how much money you’ll need to have to generate that income?”

“When you retire, what’s more important the amount of money you’ve accumulated or the amount of money you get to spend?”

“Do you think social security will be there when you retire?”
“Even if it’s there, do you think it will provide as much for retirees as it provides today?”
“If Social Security isn’t there what will happen?”
“How do you feel about that?”

Your prospect says: “I’ll never retire!”…
Advisor: “Why do you say that?”
“Is that how you really feel?”
“Is that because you feel you’ll never save enough for retirement?”
“If I could show you how to have the retirement you want without sacrificing your current life style would you like to know how?”

Summary
The ability to conduct a good, thorough fact-finding interview is what enables the Top Life Insurance Producers to consistently earn $250,000, $500,000 or more each year. It’s why they are able to… Sell ‘9 Out Of 10 Prospects’ They Meet With! It’s why they consistently close larger sales, and consistently generate more repeat business. It’s why they are able to work with fewer prospects. And, it’s why they get more referrals and spend less time and money prospecting!

Is fact-finding easy? No! Is it more work? Yes!
Can you learn how to conduct a good, thorough fact-finding interview? Yes!

Yours in Success,
Lew Nason
The Nine Out Of Ten Guy
Trainer, Coach and Mentor…

Claim your free Report “How to Attract & Sell Your Perfect Prospects” at
http://www.FastInsuranceSales.com
Where you’ll learn how to make 6-figures a year in insurance.

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by: Hattie