Monthly Archives: January 2014

Vacuum Cleaners As Far As You Could See; The Las Vegas …

by: Claude Whitacre

The Keynote address was by Jim Ackerman. Here is the listing in the VDTA seminar guide;

How To Market Your Crap When The Economy Is In The Toilet…

Vital Strategies for “Unclogging” the American Economy, One Business at a Time

Jim wrote:

“Look at yourself as a plumber and your marketing as a plunger for this clogged economy.” Discover how to deal with the challenges of selling in the post crash economy — or any downturn in your businesses, any time.

If you’ve got a clog in your sales and marketing pipeline, Jim says it’s time to “plunge on.” After all, the alternative stinks! Jim reveals long-proven, yet shockingly little-known techniques for getting your income flowing again. Techniques for increasing sales and lowering the cost of marketing, sales and advertising in tough economic times. And he helps you properly prioritize what you must do to withstand the economic tsunami and survive to thrive another day. Jim’s refreshingly simple, yet profit-proven collection of 11 do’s and 1 don’t, could be your salvation.

The keynote was uplifting, and Mr. Ackerman really knew his stuff.

Possibly the stand out presenter was Mr. Ron Sheetz of RJ Media Magic, Inc.. His talk was titled;

Keeping Customers Connected to You For More & Bigger Profits

Providing your customers video is unmistakably the fastest growing and most popular form of marketing being used by big companies to reach their customers and markets. Videos are popping up on Web sites and in video e-mails. The facts demonstrate that the retailer who reaches their customers with video first will get the lion’s share of the business. Ron showed us how to turn the video and computer you already own into a video marketing machine without having any technical knowledge of shooting or editing video — and for absolutely no investment to us. In this class, Ron demonstrated, using a simple video camera, how you can create your own videos, get them online and reach your customers early and fast.

Every Brand of vacuum cleaner was there for all the dealers to see the new models, place order, and meet each other again on this annual trek. I flew in from Wooster, Ohio. Many flew in from other countries, like Australia and Denmark.

For three day, Las Vegas was home to vacuum cleaner dealers from everywhere. Fun was had by all.
Reviewer Claude Whitacre owns The Sweeper Store in Wooster Ohio with his wife Cheryl. Claude visits Las Vegas every year for the convention. You can pay a visit to his store website at www.sweeperstoreonline.com You can inspect vacuum review videos at www.vacuumcleanerswoosterohio44691.com

The author invites you to visit:
http://www.sweeperstoreonline.com

E-commerce to Boost Footwear Sales in China by Shushmul …

by: Shushmul Maheshwari

Online sales in China witnessed significant growth of 93% in 2009 over the previous year. According to our new research report “China Footwear Market Analysis”, the online sales will continue to grow at the same rate in 2010. Availability of high speed internet on mobile phone and secure online transaction are enabling consumer to enjoy viewing product catalogue and to make easy purchase online. The footwear industry has benefitted from growth in the Internet and broadband industries in China.

The report has found that e-commerce provides an opportunity for footwear firms to reduce cost through reduction in distribution cost and lower sales force. Online marketing has enabled the footwear companies to reduce advertising and marketing cost, which raise their profit margin. The rising awareness about e-commerce among users is encouraging the footwear companies to use online channels to boost their sales. Many footwear firms have already started promoting online sales and gained windfall profit in 2009. Moreover, many leading companies provide customized product based on customer’s ideas and preference.

The report evaluates various market trends and analyzes their importance in the development of the Chinese footwear market in the coming years. The report thoroughly studies leather, plastic, rubber and textile shoes in China in terms of market share and production. The report provides vital information about regional hubs, including Guangdong, Wenzhou, Jinjiang and Chengdu along with their production of footwear.

“China Footwear Market Analysis” provides comprehensive research and objective analysis of the Chinese footwear industry. It also provides strength and weakness analysis of key market players like Yue Yuen, Li Ning, New Balance, Nike, Pegasus International and Brown Shoe. Besides, the report gives forecast for footwear production, trade and consumption. It studies existing regulatory and market trend of the footwear industry. The report reflects the true picture of Chinese footwear market which will certainly help clients in making prudent investment decisions.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM083.htm

Check DISCOUNTED REPORTS on: http://www.rncos.com/promotion.htm
About RNCOS:

RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals study and analyze the industry and its various components, with comprehensive study of the changing market behavior. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the consultants in meeting their objectives in a cost-effective and timely manner.

The author invites you to visit:
http://www.rncos.com

4 Ways To Increase Your Company’s Sales by Marc Entz

by: Marc Entz


When faced with diminishing sales or a shift in profitability, sometimes a company will seek opportunities to expand sales by using different marketing methods. These time-tested marketing principles are used by businesses to seek out new opportunities to satisfy the needs of the consumer.

There are 4 ways to increase sales and expand revenue for your company. It is not necessary to use more than one of these methods. The best choice of the 4 methods is the one that will meet the needs of the company and the consumer best. This will provide a win-win situation for all concerned.

To increase sales consider one of the following methods for seeking opportunities in your target market:

1. Market Penetration:

Increase the market share of your current products in your present market. By up scaling your marketing mix you can increase your sales. To do this you advertise your present products more frequently and promote your company’s image to the public through institutional advertising and publicity.

2. Market Development

You can also try to sell your present products in new markets. You have to do some market research on the needs of the consumers in these markets first. Your product may have other demographic groups that need it as well. This is a recommended area to investigate for more profit. Often your present products are in demand in other locations, with other age groups, or professional groups. This is an opportunity for more sales many companies look for.

3. Product development

You can increase your sales by offering new and improved products to your present market. This will give you an edge over your competition. Your customers will view your company as being progressive and up to date. This is not only a great way to increase sales, but your customers will remember your company because of the unique product you sell.

4. Diversification

If you are well established in one line of business, you may wish to diversify into a totally new one. This means moving into a new market with a new product. This can keep your profits on the rise. Here again, market research and marketing plans have to be made first.

As you can see there are opportunities for gaining sales in all four areas. The best choice for your business depends on your goals and the resources you have. The best way to capitalize on these strategies is to start with your present strengths and look for market opportunities that complement them. Then do your market research and planning. The sky is the limit when you plan ahead using these proven marketing tactics.

This article may be reprinted in full. The resource box and hyperlink must remain intact.

Marc Entz is the Editor of The SavePress Smart Money Directory, a new upbeat site for people who like valuable resources for saving money. You can read several articles with tips for business or pleasure, or catch up on a variety of related news at our website online now: http://www.money.savepress.com