by: Nick Dinic
Innovations in marketing are developed everyday. Sometimes, new methods debut and they may take a while to catch on with the general public. This opens up a great opportunity for the first wave of individuals to employ such a strategy. SMS marketing is currently growing in popularity among marketers. That is because there are many tremendous advantages to bulk SMS marketing strategies. Here are ten of the top benefits that SMS marketing/SMS messaging can deliver:
10. While email to SMS marketing campaigns can be sent out in bulk (bulk SMS), this does not mean they are never personalized. When personalized, they can greatly stimulate the recipients interest in patronizing your business. Check out: http://redoxygen.com/micro_sites/bulk_sms/ (Free Trial Available)
9. SMS marketing is more targeted. That is, you will reach the person you are messaging. When you send email or snail mail, there is always the possibility the message maybe read and discarded by a subordinate. With SMS messages, you are sure to hit your intended target and have a greater chance of the message actually being remembered.
8. Bulk SMS messaging. That means that you do not have to send messages out one at a time. Email to SMS systems allow you to send bulk SMS messages in the thousands. Check out: http://redoxygen.com/micro_sites/office_sms/ (Free Trial Available)
7. Sending Bulk SMS Messages is not complicated. It takes very little time to set-up and even less time to administer and regularly maintain.
6. SMS messages can be effectively used to prompt action in the recipient. For example, texting a question will often yield an answer. Texting a request will often yield a response.
5. Bulk SMS messages that you receive can be answered via SMS or email auto-responders. This is a simple program that can be integrated with any email to SMS strategy and it can reduce the time you spend answering FAQs or trivial inquiries.
4. You can develop your SMS Gateway through the use of a text message builder program. Yes, there is software out there that can help you develop and craft your message campaign. Such software will make your venture much more cost-effective than the traditional methods.
3. SMS marketing can greatly enhance customer loyalty. As long as you do not send too many messages too frequently and the messages you do send are well crafted, you will not only stimulate interest in purchasing your product or services, you can help develop future customer loyalty.
2. SMS marketing remains one of the least expensive marketing strategies an individual can undertake. Email to SMS programs can be integrated with virtually any email system. That means there is no need to invest significant money to initiate your SMS Gateway system. And, remember, whatever revenue you save will be integrated into your profits.
1. Most importantly, people will be predisposed to reading your SMS message. SMS marketing has not reached the point where it would be considered overused. As such, recipients of SMS messages will be more inclined to read your message. This is a huge plus that makes SMS marketing much better than traditional email and direct mail marketing.
If you are looking for a system to aid you in your SMS marketing strategy, visit Red Oxygen. This service can help you craft the complete and secure SMS messaging system needed for marketing success. Free Trial is available on the Red Oxygen website. Take a look at about the author section for relevant links.
For Microsoft Office Outlook to SMS go to: http://redoxygen.com/micro_sites/office_sms For Bulk SMS go to: http://redoxygen.com/micro_sites/bulk_sms/ For web based sms gateway go to: http://redoxygen.com/micro_sites/web_sms/